Digital Marketing Manager

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops, and wearables to suit every budget, HONOR’s portfolio of innovative, premium, and reliable products enables people to become the better version of themselves.

For more information, please visit HONOR online at www.honor.com.

Position: Digital Marketing Manager

Job location: Milan

Responsibilities:

1. Set the right marketing objectives and design the annual digital marketing plan that prioritises audience insight, creative impact and ROI effect.
2. Develop the communication and connection plan to grow awareness, build fame and create a high-feeling journey to purchase.
3. Set measurable campaign objectives with data optimizing CPC, CPM, ROAS, based on campaign’s objectives and enable continuous improvement of business effect before, during and after campaign delivery cross-platform (Meta, TikTok, Linkedin, X).
4. Plan, implement and evaluate paid digital media together with media agencies.
5. Brief and lead the creative development of digital campaign content across paid, owned and partner touch-points. Create a coherent creative narrative across brand campaigns, product campaigns and direct-response campaigns.
6. Enable creative and media synergy across both online and offline mediums, with a high-feeling and low-friction customer journey toward purchase.
7. Build innovative partnerships with impactful social media platforms, creators and opinion leaders across technology and culture.
8. Collaborate with the creative and design agency to develop campaign creative that attracts attention and elicits feeling among audiences within the different viewing environments of TikTok, Instagram, Facebook, YouTube, and LinkedIn.
9. Develop strong processes, planning and behaviours to elevate effectiveness of addressable digital media content and placement, including programmatic display, social media and CTV.
10. Partner with the ecommerce team to review translation of localized webpage and ads assets.

Requirements:

1. Proven 3-year+ experience in rigorous digital marketing campaigns in a high-growth business.
2. Strong understanding of creative and media effectiveness, including planning, execution and evaluation across all digital touch points.
3. Maturity to balance the need for speed and the importance of planning process.
4. Understanding of the integrated role that digital marketing plays within the online and offline world of brand building and direct response marketing.
5. A team player who is motivated to be inspired and challenged to do the best marketing work of their life.
6. Adaptability, proactive with a can-do attitude, able to work in a high-pace environment.
7. Fluent in English and Italian.

WHAT ARE YOUR BENEFITS:

1. Great opportunities to make the role your own.
2. Fast-paced environment and great team spirit.

At Honor, we celebrate diversity & Inclusion and are committed to build teams that represent a variety of backgrounds, perspectives, and skills. Please send your CV in English to italyhr@honor.com.

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