Digital Influencer & PR Manager

Passione Beauty Spa, European leader in the e-commerce sales of cosmetic products market, is looking for a figure in the role of Digital Influencer & PR Manager.

The Role

We are seeking a creative and dynamic individual to fill the role of Digital Influencer & PR Manager. This multifaceted position requires expertise in managing digital influencer partnerships and executing effective public relations strategies.

The ideal candidate will possess excellent communication skills, a strong network in the industry, and the ability to create impactful online and offline experiences that enhance our brand's visibility and reputation.

Responsibilities & Major Duties

Influencer Marketing

1. Develop and implement an influencer marketing strategy that aligns with the overall brand strategy and campaign objectives.
2. Identify and research potential influencers and content creators who align with the brand's values and target audience.
3. Develop and maintain relationships with influencers, negotiating collaborations, contracts, and compensation terms.
4. Collaborate with the content team to create engaging influencer-driven content that promotes products or services.
5. Oversee influencer content creation to ensure it maintains brand consistency, meets campaign goals, and resonates with target audiences.
6. Monitor and analyze the performance of influencer campaigns, providing insights and recommendations for improvement.

Public Relations

1. Develop and execute PR strategies to enhance brand awareness, manage the brand's reputation, and maintain positive media coverage.
2. Cultivate relationships with journalists, editors, and media to secure press coverage and features.
3. Write and distribute press releases, manage media inquiries, and coordinate interviews and media appearances for company spokespeople.

Content Collaboration

1. Collaborate with influencers and PR contacts to create compelling and shareable content, including blog posts, social media updates, videos, and more.
2. Leverage influencer and media relationships to amplify brand messages and reach a wider audience.

Reporting and Analysis

1. Gather and analyze data from influencer campaigns, PR efforts, and trade events to measure ROI and effectiveness.
2. Prepare regular reports and presentations that highlight key metrics and provide insights for future strategies.

Relationship Management

1. Foster and maintain relationships with industry partners, vendors, influencers, and media contacts to enhance the company's network and opportunities.

Qualification Requirements

1. Master’s degree in Business or Communication.
2. Strong experience (4+ years) in high-end digital companies. Experience in beauty or related categories (fashion, lifestyle) and in B2B is a plus.
3. Strong expertise in developing and executing effective influencer and PR strategies.
4. Proven experience in influencer marketing, public relations, and event management.
5. Strong written and verbal communication skills.
6. Creative thinking and problem-solving abilities.
7. Proficiency in social media platforms and PR tools.
8. Strong project management skills with the ability to manage multiple tasks simultaneously.
9. Ability to work collaboratively in a cross-functional team environment.
10. Excellent organizational and time-management skills.
11. Strong networking and relationship-building capabilities.
12. Fluent in Italian and English is mandatory, French is a plus.

Location: Milan (at least 1/2 days a week in Vicenza)

What we can offer you

1. Initiatives aimed at promoting well-being and reconciling work-home commitments.
2. Personalized training and growth paths on hard and soft skills.
3. Stimulating and informal work environment.
4. Autonomy with respect to the projects managed.