Digital & Communication Specialist (Sostituzione maternità)

Client: ROCKWOOL Group

Location:

Job Category: Other

EU work permit required: Yes

Job Reference: 8304153d160a

Job Views: 6

Posted: 19.02.2025

Expiry Date: 05.04.2025

Job Description:

As Digital & Communication Specialist in ROCKWOOL Italia, you’ll play an active and operational role in strengthening our brand awareness in the market by enhancing our marketing and communication strategy.

Collaborating with cross-functional teams and internal and external stakeholders, you’ll focus on our digital presence and drive successful marketing campaigns while supporting the Communication Manager Italy in the day-to-day activities of the Marketing & Branding Department.

Key Responsibilities

1. Develop and execute digital marketing campaigns across various channels, including web, email, social media, and display advertising.
2. Implement lead generation actions/campaigns, improving customer experience via digital tools, including webinars and marketing automation tool.
3. Create and maintain our social media presence, ensuring consistent messaging and engagement, coordinating with the external agency.
4. Monitor and update local website contents.
5. Monitor and report on campaign performance, assessing against key performance indicators (KPIs) and return on investment (ROI).

Communication

1. Prepare and implement design, layout, and contents for all outgoing marketing communication (leaflet, brochure, banner, presentations…), securing visual identity and tone of voice.
2. Secure coordination with external stakeholders (agencies, printing companies, others…).
3. Organize events (seminars, workshops, trade fairs, etc.) managing the logistical aspects, promo materials, distribution, and storage.
4. Strong cooperation with Sales department to implement sales promotion actions, events, POS materials.
5. Contribute to the operational and financial management tasks of the department (budget, estimations, expenditures).

About you

1. Bachelor’s or master’s degree in marketing, communication, or a related field.
2. 3+ years’ experience in marketing and communication.
3. Proven knowledge in leading and managing marketing databases, email marketing, and other digital tools.
4. Collaborative and digital mindset approach.
5. Flexibility in adapting plans according to local/global needs.
6. KPI’s and results focus.
7. Excellent command of the Italian and English language.
8. A B2B working experience is considered a plus.

What do we offer

At ROCKWOOL, our culture is one of teamwork, respect, and support. We offer a good working atmosphere with a comprehensive package, including:

1. Salary levels compared and aligned with market trends;
2. Flexible working hours + 1 day/week work from home;
3. 20 days holiday + 10 additional days leave per year;
4. CCNL health insurance;
5. Paid time off for medical visits (16 hours/year);
6. Training programs and courses that contribute to your personal and professional development;
7. Support from expert colleagues.

Who We Are

We are the world leader in stone wool solutions. Founded in 1937 in Denmark, we transform volcanic rock into safe, sustainable products that help people and communities thrive. We are a global company with more than 12,000 employees, located in 40+ countries with 51 manufacturing facilities all focused on one common purpose – to release the natural power of stone to enrich modern living.

Diverse and Inclusive Culture

We want all our people to feel valued, respected, included, and heard. We employ 79 different nationalities worldwide and are committed to providing equal opportunities to all employees, promote diversity, and work against all forms of discrimination among ROCKWOOL employees.

At ROCKWOOL, you will experience a friendly team environment. Our culture is very important to us. In fact, we refer to our culture as “The ROCKWOOL Way”. This is the foundation in which we operate and is based upon our values of ambition, responsibility, integrity, and efficiency.

ROCKWOOL is proud to be an Equal Opportunity Employer. We value diversity and therefore welcome all applications, evaluating qualified candidates regardless of gender, nationality, ethnic and social origin, religion/belief, disability, age, sexual orientation, and identity.