Deputy Marketing Manager

About the Department

The Marketing Department at BYD Italy is responsible for developing and implementing marketing strategies that are tailored to the Italian market. Our goal is to enhance brand visibility, increase market share, and drive business growth in Italy. Our team collaborates closely with the European Marketing team, the Italian dealer network, and BYD regional teams to build and execute quarterly marketing plans that support local market brand-building and sales objectives.

Position: Deputy Marketing Manager

The Deputy Marketing Manager reports directly to the Marketing Director of Italy and is primarily responsible for driving brand awareness and supporting sales within the Italian market. This role requires close collaboration with the European Marketing team, the Italian dealer network, and BYD regional teams to develop and execute strong quarterly marketing plans.

The Deputy Marketing Manager is responsible for ensuring that dealer websites, signage, and all marketing materials are up-to-date and aligned with BYD’s CI policy. Additionally, this role oversees the marketing budget, including fund allocation to retailers for marketing initiatives. The Deputy Marketing Manager will also work with the European PR and Events team to plan and execute activities within the Italian market.

Key Objectives and Responsibilities

1. Define the Country Marketing Plan in line with business objectives and global strategic guidelines.
2. Plan and lead the execution of national events, conducting post-event analyses to assess effectiveness and provide insights internally.
3. Develop and manage regional advertising/digital campaigns in the Italian market, in collaboration with the appointed agency.
4. Provide digital assets for local use, ensuring support during national campaigns.
5. Supervise dealer marketing plans and monitor execution by dealer partners.
6. Contribute insights for the European Marketing Plan and monitor competitor activities (product and financial benchmarks, monthly installments, new campaigns, etc.).
7. Develop and manage local advertising and PR campaigns with the support of the PR Manager and the appointed agency.
8. Oversee the marketing budget.
9. Manage relationships with press, media, agencies, and digital influencers in coordination with the PR Manager to ensure brand and product visibility.
10. Conduct post-event analysis to assess action effectiveness, integrating insights into the marketing planning process.
11. Collaborate with and support the European PR and Events team for activities within the Italian market.
12. Foster and maintain relationships with digital media and social influencers.
13. Act as a brand ambassador, always prioritizing the customer experience.
14. Actively engage and support European events and initiatives as needed.

Your Profile

1. Solid experience in the automotive industry or branded retail products.
2. 5+ years of experience in marketing management roles within the automotive sector.
3. Strong digital skills.
4. Customer-focused mindset.
5. Excellent communication and interpersonal skills.
6. Ability to prioritize and proactively manage tasks with effective time management skills.
7. Resilient and open-minded.
8. Results-oriented, with the ability to work to deadlines, hands-on approach, and motivated to achieve results.
9. Proficiency in English and Italian is mandatory (knowledge of other European languages and/or Mandarin Chinese is a plus).
10. Connected with our mission toward a more sustainable future.

We offer:

1. Performance and experience based competitive remuneration.
2. Health Insurance (Metasalute) and Meal Vouchers.
3. Department & company wide teambuilding events.
4. An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy.

About BYD Group

Established in February 1995, BYD Group is a leading multi-sector high-tech company focused on the innovation and development in automobile, rail transit, renewable energy, and electronics. Committed to fulfilling a better life through technological innovations, BYD Group leverages a powerful network of over 40 subsidiaries and 700,000 employees worldwide in over 400 cities of 79 countries, actively driving the implementation of comprehensive zero-emission and emission reduction solutions. In 2023, BYD Auto sold 3.02 million NEV (BEV+PHEV) globally, maintaining its position as the world leader in NEV sales. In January 2024, BYD became the Official Partner of UEFA EURO 2024, providing green mobility services for the championship. BYD shoulders the responsibilities and duties of the era, firmly embraces the tides of automobile electrification and intelligence, and establishes itself as the leader of new energy vehicles in China and the world, as to pave a road of green innovation and development.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.