CRM & Marketing Automation Specialist

Who We Are:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

About the job
We are looking for a talented CRM & Marketing Automation Specialist to join our Transformation team. The ideal candidate will manage projects focused on Salesforce Marketing Cloud for national and international clients and teams as well as other consulting activities such as participating in large bids and pitches.

What you'll do

1. Design and implement end-to-end email marketing campaigns for diverse clients
2. Provide strategic CRM & Marketing Automation consulting
3. Monitor campaign performance and deliver data-driven insights and recommendations
4. Collaborate with cross-functional teams to ensure seamless campaign execution
5. Stay updated on industry trends and best practices in marketing automation

Requirements

1. + 3 years of experience in a similar role, preferably in a consulting environment
2. Salesforce Marketing Cloud proficiency. Certifications are not required but are nice to have
3. Knowledge of Salesforce Marketing Cloud
4. Basic knowledge of HTML, SQL, and AMPscript (nice to have)
5. Proficient in English, both written and spoken
6. Strong Microsoft Office skills, particularly Excel and PowerPoint
7. Excellent relationship-building abilities and a commercial mindset
8. Problem-solving skills and a results-oriented approach
9. Client-focused attitude with a strong commitment to achieving objectives
10. Google Analytics and Google Tag Manager knowledge is a plus
11. Customer Data Platform knowledge is a plus

Location
Milan, Italy (hybrid)

Why join us?
Join a dynamic team where you'll have the opportunity to work with leading brands, develop cutting-edge marketing strategies, and grow your expertise in one of the most in-demand marketing technology platforms.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website and follow VML on our social channels via Instagram, LinkedIn, and X.