Crm Data Analyst

At Hostelworld (Permanent), in Porto, Portugal

Expires at : 2025-05-19

Remote policy : Full remote

ABOUT US

Hostelworld Group, the global hostel-focussed online booking platform, inspires adventurous minds to meet the world and come back with life-changing stories to tell. Our customers are not your average tourists; they crave cultural connection and unique experiences that we make possible by providing an unbeatable selection of hostels in unmissable locations – all in the palm of their hand.

It is the social nature and community feel of hostels and their environment that enable travellers to embrace journeys of discovery, adventure, and meaning. We have more than 13 million reviews across 17,800 hostels in more than 179 countries, making the brand the leading online hub for social travel. The website operates in 19 different languages and our mobile app in 13 languages.

Founded in 1999 and headquartered in Dublin, Hostelworld has a growing, high-calibre team of 230 people within Technology, Product, Global Markets, HR, Finance & Legal, and Marketing Teams across our Dublin, London, Porto, Shanghai, and Sydney offices. Hostelworld is listed on the London Stock Exchange and Dublin Euronext.

WHO YOU'LL WORK WITH

We have a matrixed structure here at Hostelworld; with Growth teams comprising of people across Technology, Product, Marketing, and Analytics & Insights (A&I) – all working towards one common goal with aligned objectives.

This role sits in the Mobile Analytics Team reporting to the Head of Growth Analytics. We are seeking a CRM Analyst to play a crucial role in enhancing our customer relationships through data-driven insights. You will be instrumental in analysing customer behaviours, segmenting audiences, and optimising our marketing efforts to improve customer engagement and retention. This role is ideal for someone who is passionate about leveraging data to drive business decisions and enhance the customer journey in the travel sector. You will be working with best-in-class technology and working within a wider motivated team of data analysts, engineers, and scientists.

WHAT YOU'LL DO

1. Develop and maintain segments for personalised marketing campaigns based on customer behaviour, demographic data, and booking patterns.
2. Analyse CRM data to provide actionable insights on customer lifecycle, loyalty, and retention.
3. Collaborate with the mobile team to design, test, and optimize campaigns across multiple channels.
4. Monitor and report on the performance of CRM initiatives, providing regular updates to senior management on their impact on revenue and customer engagement.
5. Manage the integration of new data sources into the CRM system to ensure a holistic view of the customer.
6. Utilise advanced analytical techniques to predict customer behaviours and identify opportunities for growth and improvement.

WHAT WE’RE LOOKING FOR

1. Bachelor’s degree in Marketing, Business, Statistics, or a related field.
2. 2+ years of experience in CRM analytics or a related field, preferably in the travel or tech industry.
3. Strong analytical skills with experience in SQL, Excel, and CRM software (e.g., Salesforce, HubSpot).
4. Experience with data visualization tools such as Tableau or Power BI.
5. Knowledge of statistical modeling and data mining techniques is a plus.
6. Excellent communication and interpersonal skills, with the ability to translate complex data into actionable insights.
7. Proactive, detail-oriented, and capable of handling multiple projects simultaneously in a fast-paced environment.
8. Knowledge of agile project management and familiarity with working alongside engineering teams to prioritize product enhancements.

NICE TO HAVE

1. Experience working with remote teams.

BENEFITS & PERKS

1. Competitive salary & benefits.
2. Enhanced annual leave plus 3 Wellbeing Days per year.
3. Paid family leave (maternity, paternity, surrogacy & adoption).
4. Agile working (plus a Working from Abroad Policy!).
5. Support for your ongoing growth & development.
6. Inclusive people policies (sickness, menopause, compassionate and fertility leave).
7. A chance to give back to your local community with 5 paid volunteering days.