- Co-Founder & CMO (Marketing & Sales) - Equity-Based (US Preferred)

Co-Founder & CMO (Marketing & Sales) – Equity-Based (US Preferred)

Location : Remote (California or New York Preferred) | Commitment : Part-time to Full-time after funding

Compensation : 10-15% Equity (Salary post-funding)

About Better You and Friends

Better You and Friends is an AI-powered mental wellness platform designed to provide personalized mental health support and peer-to-peer community engagement. We are scaling through a B2B2C model, partnering with businesses such as gyms, wellness brands, and corporate organizations to integrate mental health solutions into their offerings.

Who We Are Looking For

We are looking for a CMO & Co-Founder who will work alongside our other two Co-founders (CEO & CTO), to lead marketing, sales, and user acquisition with a primary focus on the US market. If you have a strong track record in B2B2C sales, growth marketing, and strategic partnerships, and you're passionate about mental health, this is the role for you.

What You'll Be Doing

• B2B2C Growth Strategy – Identify & close partnerships with wellness brands, corporate clients, and key B2B2C stakeholders.
• Marketing & Branding – Develop and execute a multi-channel marketing strategy to acquire and retain users.
• Sales & Revenue Growth – Identify monetization opportunities and secure early revenue partnerships.
• Fundraising Support – Work alongside the founding team to position Better You and Friends for pre-seed funding and investor relations.

What You Need to Succeed

• Proven experience in growth marketing, sales, or partnerships in a B2B2C startup.
• Strong network & knowledge of the US mental health & wellness industry.
• Ability to execute independently & drive revenue traction quickly.
• Passion for mental health & wellness – This is more than just a job, it's a mission.

What You Get

• 10-15% equity in a high-growth AI mental wellness startup.
• A co-founder role with ownership in sales, marketing, and partnerships.
• A paid salary post-funding with long-term growth potential.

This is NOT a salaried role from day one. If you're looking for a paycheck upfront, this is NOT for you. But if you're passionate about mental health & startup growth, I would love to chat!