Chief Marketing Officer & Co-Founder at Cresce

Revolutionizing financial savings through AI - lead the charge and shape our future

The TL;DR

We're building an AI-powered Consumption Manager that automatically optimizes European families' utility bills. We are starting in Italy where consumers and SMBs are negatively impacted the most in Europe. We need a bold, visionary marketing leader who can transform "utility bill optimization" into a movement that challenges the status quo and attracts both users and investors. This is a co-founder role with significant equity and influence on our trajectory. We're committed to building a diverse founding team that reflects the families we serve.

You'll Be Great Here If...

• You're passionate about democratizing financial benefits for all households
• You can crack a joke in Italian, and are fluent in other European languages
• You thrive in a fast paced environment, where there is a constant change in priorities, as we grow and figure out the best messaging for users
• You excel at navigating regulated markets and challenging entrenched industry players
• You can articulate complex AI and fintech concepts in ways that resonate with diverse audiences
• You're excited about being the public face of a disruptive company that's changing the conversation, and that puts the user in front
• You have a talent for building, welcoming brands that connect with families of all backgrounds
• You see opportunities where others see "boring" industries
• You're a strategic storyteller who can build bridges between consumers, partners, and investors

What You'll Shape and Create

• Champion Our Mission: Lead our public voice across media, events, and consumer touchpoints
• Build an Inclusive Brand: Craft our identity as everyone's financial ally against complex systems
• Create Compelling Narratives: Develop stories that showcase our value to users and investors alike
• Design for Growth: Create acquisition strategies that scale without burning out the team
• Learn Regulatory Landscapes: Grow into understanding the utility regulatory environment with support from the team
• Forge Meaningful Partnerships: Build relationships with potential partners through your approach that is open and consumer friendly.
• Lead Market Expansion: Develop thoughtful blueprints for scaling beyond Italy to Europe

Experience That Will Help You Succeed

• Background in founding or early marketing leadership in consumer tech or fintech
• Track record of building brands that connect authentically with diverse consumer groups, that consumer and SMEs can relate to
• Demonstrated ability to represent organizations effectively in high-visibility situations
• Strong storytelling capabilities that translate across different audiences and channels
• Data-informed approach to growth with measurable results in user acquisition
• Exceptional organizational skills with proven ability to manage complex projects, prioritize effectively, and create structured processes while maintaining attention to detail
• Fluency in Italian and English; other European languages welcomed
• You've done it before, either building a brand from scratch, or starting your own business

Why This Is Actually Cool

• True co-founder status (20%+ equity) with equal voice in company direction and culture, and a seat on the board
• Competitive initial compensation structure through Partita IVA of €60k+ with clear growth path as soon as we reach the next round of funding
• Opportunity to create a more financially equitable future for millions of European families
• Flexible work arrangements that respect your need for work-life integration
• Family-friendly policies from day one (we practice what we preach about financial wellbeing)
• Founders committed to maintaining gender balance at all levels of the company

Why this sounds like your life's work

We're pioneering a business model that aligns perfectly with consumer interests - we only make money when they save money. This creates a virtuous cycle where growth and profitability scale together. Our AI-first approach allows us to operate efficiently while delivering superior results for diverse user bases.

Unlike traditional comparison sites that monetize through lead generation, we're building a platform with recurring revenue and network effects. Each new user and utility provider strengthens our system. Our data advantage compounds over time, creating defensible IP that positions us to disrupt a traditional and locked in market.

Sounds Like You?

If you're excited about pioneering the future of financial automation and creating a household name in fintech, we want to meet you. Send a video introduction, CV, and your portfolio to lapo@cresce.io. In your message, share your vision for how Cresce can become both a successful business and a force for positive change.