Chief Marketing Officer & Co-Founder at Cresce

Revolutionizing financial savings through AI - lead the charge and shape our future

The TL;DR

We're building an AI-powered Consumption Manager that automatically optimizes European families' utility bills. We are starting in Italy where consumers and SMBs are negatively impacted the most in Europe. We need a bold, visionary marketing leader who can transform "utility bill optimization" into a movement that challenges the status quo and attracts both users and investors. This is a co-founder role with significant equity and influence on our trajectory. We're committed to building a diverse founding team that reflects the families we serve.

You'll Be Great Here If

1. You're passionate about democratizing financial benefits for all households.
2. You can crack a joke in Italian, and are fluent in other European languages.
3. You thrive in a fast-paced environment, where there is a constant change in priorities, as we grow and figure out the best messaging for users.
4. You excel at navigating regulated markets and challenging entrenched industry players.
5. You can articulate complex AI and fintech concepts in ways that resonate with diverse audiences.
6. You're excited about being the public face of a disruptive company that's changing the conversation, and that puts the user in front.
7. You have a talent for building, welcoming brands that connect with families of all backgrounds.
8. You see opportunities where others see "boring" industries.
9. You're a strategic storyteller who can build bridges between consumers, partners, and investors.

What You'll Shape and Create

1. Champion Our Mission: Lead our public voice across media, events, and consumer touchpoints.
2. Build an Inclusive Brand: Craft our identity as everyone's financial ally against complex systems.
3. Create Compelling Narratives: Develop stories that showcase our value to users and investors alike.
4. Design for Growth: Create acquisition strategies that scale without burning out the team.
5. Learn Regulatory Landscapes: Grow into understanding the utility regulatory environment with support from the team.
6. Forge Meaningful Partnerships: Build relationships with potential partners through your approach that is open and consumer friendly.
7. Lead Market Expansion: Develop thoughtful blueprints for scaling beyond Italy to Europe.

Experience That Will Help You Succeed

1. Background in founding or early marketing leadership in consumer tech or fintech.
2. Track record of building brands that connect authentically with diverse consumer groups, that consumers and SMEs can relate to.
3. Demonstrated ability to represent organizations effectively in high-visibility situations.
4. Strong storytelling capabilities that translate across different audiences and channels.
5. Data-informed approach to growth with measurable results in user acquisition.
6. Exceptional organizational skills with proven ability to manage complex projects, prioritize effectively, and create structured processes while maintaining attention to detail.
7. Fluency in Italian and English; other European languages welcomed.
8. You've done it before, either building a brand from scratch, or starting your own business.

Why This Is Actually Cool

1. True co-founder status (20% equity) with equal voice in company direction and culture, and a seat on the board.
2. Competitive initial compensation structure through Partita IVA of €60k with clear growth path as soon as we reach the next round of funding.
3. Opportunity to create a more financially equitable future for millions of European families.
4. Flexible work arrangements that respect your need for work-life integration.
5. Family-friendly policies from day one (we practice what we preach about financial wellbeing).

Why this sounds like your life's work

We're pioneering a business model that aligns perfectly with consumer interests - we only make money when they save money. This creates a virtuous cycle where growth and profitability scale together. Our AI-first approach allows us to operate efficiently while delivering superior results for diverse user bases. Unlike traditional comparison sites that monetize through lead generation, we're building a platform with recurring revenue and network effects. Each new user and utility provider strengthens our system. Our data advantage compounds over time, creating defensible IP that positions us to disrupt a traditional and locked-in market.

Sounds Like You?

If you're excited about pioneering the future of financial automation and creating a household name in fintech, we want to meet you. Send a video introduction, CV, and your portfolio to lapocresce.io. In your message, share your vision for how Cresce can become both a successful business and a force for positive change.