Chief Marketing Officer

ABOUT US:

Born in November 2018 from the dream of two friends to “nourish the world with positivity and well-being”, Poke House is the global leader in the fast casual poke bowl restaurant category, serving delicious bowls in more than 180 locations spanning nine countries to-date (Italy, UK, Spain, France, Portugal, Romania, Austria, Belgium and US), with additional markets soon to-follow.
Freshly positioned at the convergence of online food and modern restaurants, Poke House offers the complementary mix of digitally-driven and real-world customer experiences. With sales of € 120M in 2023 and a growing team of over 1,000 people, the hyper-growth of Poke House is enabled by highly attractive unit economics, accretive funnels, an easily scalable model, and an active community of poke lovers.
To strengthen the world-wide success gained, we are looking for a Chief Marketing Officer to join our HQ team in Milano reporting directly to our Global General Manager.

OBJECTIVES OF THIS ROLE:

1. Continue building Poke House brand awareness in all the Countries in which we operate.
2. Develop and implement strategic marketing plans focused on driving up the sales growth both instore and online, through brand awareness campaigns, trade marketing, promotions in all of our markets.
3. Drive initiatives to increase brand recognition and visibility both locally and internationally.
4. Build and execute a mid/long term marketing plan, allocating budget and resources on key activities to drive mid/long term growth.
5. Analyze data to draw insights and make informed, data-driven decisions to optimize product, communication and marketing strategies.
6. Ensure efficient use of the marketing budget, maximizing ROI by focusing resources on high-impact campaigns and channels.
7. Fine tune our Brand Identity and define our mid-long term positioning strategy and therefore communication strategy.
8. Work on our product market fit for all of our Countries, conducting SWOT analysis, customer surveys and market researches.
9. Develop the communication instore, through the optimization of marketing materials and working on actual and new digital screens to promote the brand and the product offer.
10. Launch events and collaborations with external brands to promote our products and brand.
11. Work on our product to innovate our offer and increase revenues, being up to date with worldwide food trends.
12. Stay ahead of market trends and customer preferences, ensuring the company’s marketing strategy is always relevant and forward-looking.
13. Lead and inspire a team, promoting a culture of collaboration and results-orientation.

SKILLS AND QUALIFICATIONS:

1. 10+ years of experience in Marketing, preferably in an international (Food) Retail environment, ideally in the food retail or hospitality sector.
2. Previous experience in senior marketing roles, ideally as a VP or Director of Marketing, overseeing brand development and multi-channel marketing strategies in the food retail or hospitality sector.
3. Experience in developing and executing brand positioning, identity, and long-term growth strategies.
4. Strong analytical skills to interpret marketing data, track KPIs, and make informed decisions based on customer insights and campaign performance.
5. Proven ability to grow market share, revenue, and brand presence in competitive markets, particularly in the food or retail industry.
6. Expertise in developing and optimizing customer acquisition strategies while focusing on improving customer retention and loyalty.
7. Ability to design and execute integrated marketing campaigns across digital, social, print, and in-store channels.
8. Experience conducting or leveraging market research to understand consumer behavior, preferences, and emerging trends.
9. Experience managing brand communications, including PR campaigns, crisis management, and maintaining positive brand perception in the media.
10. Proven experience in hiring, leading, and managing a high-performing team.
11. Excellent verbal and written communication in English and interpersonal skills to effectively collaborate with internal and external stakeholders.
12. Proficient understanding of key marketing tools and platforms (e.g., CRM systems, marketing automation tools such as Google Analytics, data analytics tools like Power BI and social media management platforms).

WHAT WE OFFER:

1. A great team & an office with a central location.
2. Being a part of an international scale-up success story.
3. Indefinite-term contract and a competitive salary proportional to your experience.
4. Bonus on objectives.
5. Amazing career growth potential.
6. Special offers dedicated to employees.
7. Possibility to be part of an ESOP plan.