Campaign Marketing Specialist

Max Mara Fashion Group
An Italian House of Brands, Family Owned Since 1951.

Passion, commitment and tradition have created a unique fashion style: today 10 Main Brands and more than 60 different Collections find common ground in quality, style and respect for the distinctive feature that make Max Mara Fashion Group one of the most famous worldwide.

Max Mara Fashion Group, with more than 40 companies and over 5,500 employees, operates in 105 countries.
Our ecosystem is made of more than 50 Departments, including Fashion Design, Marketing, Operations, Retail, Stores, ICT, Architecture Design, Economics, BI, etc. in a holistic approach to our Customers and leveraging all the new digital competences.

Job Description

The Campaign Marketing Specialist is responsible for the management, implementation and delivery of direct marketing campaigns, acting as a point of contact and expertise for technological implementation. Its main objectives are:

1. Planning and implementation of direct marketing strategies in order to achieve the objectives set on the customer base and continuous improvement of specific KPIs.
2. Optimization of direct marketing campaigns (Email, WA, SMS...) marketing automation journey ensuring effectiveness for each touchpoint/channel/device.
3. Support the implementation of marketing projects, starting from maximizing the adoption of the tool, contributing to the definition of best practices in terms of adoption and monitoring.

Qualifications

1. Collaborates with internal teams (marketing team members, store managers, consumer engagement and digital division), with the aim of increasing results and direct marketing programs.
2. Plans and builds direct marketing campaigns.
3. Supports the development and execution of Omnichannel marketing and Omnichannel operation initiatives (e.g. transactional emails).
4. Identifies opportunities for growth and efficiency of direct marketing campaigns, intercepting and proposing innovative solutions linked to the tool (e.g. Salesforce new solutions) and best practices.
5. Supervises and guarantees the delivery of direct marketing campaigns, in terms of timing and content. Proposes any efficiencies in the delivery process.
6. Summarizes and shares the results during each campaign with an omnichannel vision (i.e. channel-level performance results, feedback from cross-teams and learnings/insights for future campaigns).
7. Considers the possibility of activating A/B tests, surveys, creative and copy tests, in order to improve the performance of each campaign.
8. Promotes the development of role learning through proactive, team and digital activities, aimed at innovation and improving effectiveness/efficiency of its responsibilities.
9. Promotes, adopts and develops the use of digital technologies within its function in relation to both process management and in relations with internal and external interlocutors involved in the business.
10. Adopts behaviors and promotes operational-cultural actions for Sustainable Development, understood as the interconnection of practices oriented towards the Care of the Environment, Business Processes and Organizational Community.

Additional Information

Requirements:
- Degree or mathematical and/or scientific studies
- Analytical thinking
- Relational and teamwork skills