BTL Marketing Manager

About the job:

ASBIS Group is a leading IT company specializing in value-added distribution, luxury and premium retail of consumer electronics with Apple and Bang & Olufsen products, development of IT, IoT, and Robotic products, solutions, and services to the markets of Europe, the Middle East, and Africa.

In over 30 years of operations, ASBIS has grown into an international group, headquartered in Cyprus, with subsidiaries in 34 countries across EMEA, and nearly 2,500 employees. We are now launching the luxury retail business unit, opening and operating Bang & Olufsen stores in Italy, including an iconic flagship store downtown Milan.

Join our dynamic team as a BTL Marketing Manager and be responsible for developing and implementing communication strategies and activities for B&O brand.

Key functions:

• Plan and manage BTL marketing activities to increase awareness, store and web traffic.
• Develop and manage PR and event communication strategies, partnering with luxury brands, agencies, and cross-functional teams.
• Build and design brand and product communication campaigns, including the development/localization of all relevant messaging and content, from concept through completion.
• Manage internal and external communications, including internal newsletters, promotional items, and marketing documents.
• Ensure the online marketing strategy supports the overall brand strategy.
• Supervise local marketing plans and ensure alignment with global strategies.
• Track the effectiveness of advertising channels and explore new opportunities.
• Stay up to date on the latest social media trends and manage SMM channels, including content planning, posting, and running targeted ads.

Qualifications and skills:

• Proven experience as a BTL Marketing Manager with a track record of successful PR campaigns and events.
• Experience with luxury brands (design, fashion, furniture, kitchen, technology, watches).
• Strong understanding of PR and event management principles, strategies, and tactics.
• Experience in market research and data analysis.
• Strong project management skills and the ability to handle multiple projects simultaneously.
• Creative thinking and problem-solving abilities.
• Self-driven and results-oriented.
• Excellent written and verbal communication and presentation skills in Italian and English.

We offer:

• Opportunity to work for a financially strong, fast-growing multinational company.
• Constant interaction with global teams of professionals.
• International career opportunities.
• Access to continuous professional development: training, certification programs, events, and team buildings.
• Competitive salary package and motivation scheme.
• Life events’ gifts, corporate presents and awards, years of service bonuses.
• Special prices for the Company products.

Whatever your area of expertise and specialization, you will find a range of career opportunities at ASBIS.

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