BRIONI - PR & Media Manager, Milan

Social network you want to login/join with:

Since 1945, the Brioni style is one of effortless modern elegance. It stems from excellence through in-house sartorial savoir-faire and continuous research in exceptional materials. In addition to its state-of-the-art Bespoke service, the House offers unparalleled, made in Italy, ready-to-wear, leather goods, shoes and accessories, both for formalwear and leisurewear, as well as fragrances.

Founded in Rome and part of the Kering group, Brioni designs and crafts in the spirit of slow luxury, a value for the planet and people that unites the craftsmen and communities behind the House.

We are currently seeking a PR & MEDIA MANAGER as part of our team in Milan

Your opportunity

The PR & Media Manager plays a key role in growing the Brioni awareness through PR and Media activities, promoting the brand uniqueness and product offer.

How you will contribute

1. Manage Milan PR Central office, relationship with Italian Press and WW Press representatives in Italy.
2. Coordinate PR external offices (France, Germany, UK).
3. Develop and implement Brioni annual and seasonal PR plans to create awareness around the brand through traditional PR activities.
4. Support the development of key press materials including press releases, media alerts, and talking points in collaboration with the other departments.
5. In charge of planning, coordination and organization of Press Events and Seasonal Collection presentations.
6. Coordinate and support regional teams on local PR activities and global press events.
7. Celebrities’ dressing management for EMEA as well as WW coordination.

In charge of the Global Media activities:

1. Define global buying strategy for Print, Digital and OOH advertising.
2. Coordinate regional media plan with Brioni Regional teams.
3. Oversee franchisee and brand partners media plans.
4. Coordinate with Brioni Digital commerce team on action plans and budget allocation.
5. Evaluate opportunities for partnerships, sponsorships and advertising on an ongoing basis.

Who you are

1. At least 5 years of experience in Public Relations and Media in a Luxury/Global Organization.
2. Strong background in PR.
3. Experience in Media planning.
4. Management of external PR agencies.
5. Strong relationships with local, national and international business and industry media outlets.
6. Experience in budget planning and management.
7. Good understanding of Digital Media.
8. Superior writing and communication skills.
9. Demonstrated leadership abilities.
10. Self-motivator with a highly collaborative spirit.
11. Exceptional interpersonal and relationship-building skills.
12. High level of ownership, accountability, initiative and drive.
13. Quick learner and resourceful; able to prioritize effectively.
14. Comfortable with operating in a fast-paced environment.
15. Bachelor's Degree required.
16. Proficient in Word, Excel, Outlook, PowerPoint.