Branding Manager

Responsibilities

• Define brand development strategy base on solid understanding on user/market/competition.
• Lead to develop marketing strategy/plan and collaborate with marketing related functions to execute the marketing plan, including creative/advertising/PR/social/EDM.
• Collaborate with product/operation functions to come up with brand strategy needed resource to achieve brand goals.
• Guide the development of high quality and effective marketing materials that align correctly with the overall brand strategy.
• Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for growth.

Qualifications

• 5+ years working experience working as a brand manager or marketing manager is a MUST.
• Experience of both traditional marketing and digital marketing of Italy or Western European market is a plus.
• Passionate to build brand from zero/little base.
• Strong data analysis capability.
• Good interpersonal skills.
• Proficient in English is a must, a certain level mastery of Italian is a plus.
• Bachelor degree or above