Branding Manager

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Responsibilities

• Define brand development strategy based on solid understanding of user, market, and competition.
• Lead the development of marketing strategy/plan and collaborate with marketing-related functions to execute the marketing plan, including creative, advertising, PR, social, and EDM.
• Collaborate with product and operation functions to come up with brand strategy and needed resources to achieve brand goals.
• Guide the development of high-quality and effective marketing materials that align with the overall brand strategy.
• Seek out new marketing opportunities that fit with the brand and maximize all opportunities for growth.

Qualifications

• 5+ years of working experience as a brand manager or marketing manager is a MUST.
• Experience in both traditional marketing and digital marketing in Italy or the Western European market is a plus.
• Passionate about building a brand from a zero or little base.
• Strong data analysis capability.
• Good interpersonal skills.
• Proficient in English is a must; a certain level of mastery of Italian is a plus.