Brand Manager Sharing Platform, Carte d'Or and Grom

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Brand Manager Sharing Platform, Carte d'Or and Grom

Sector: Marketing, Advertising and PR
Role: Manager
Contract Type: Permanent
Hours: Full Time

Internal Work Level: WL2
Terms & Conditions: Full time

If you are in the Unilever Ice Cream business or consider choosing to work for the Unilever Ice Cream business, you will work for the Global, leading Ice Cream player with €7.9bn Turn Over in 2023. The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brands equities: 5 of top 10 selling brands including Wall's, Magnum, Ben & Jerry's.

We hope that you will want to build the new chapter of our Ice Cream history together with us.

ABOUT ICE CREAM: Life Tastes Better With Ice Cream

Unilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers. Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall's, Ben & Jerry's), a strong presence in over 60 countries, generating annual revenue of over $8 billion.

JOB PURPOSE:

This is a high-profile role, working on the dessert, complete dessert and scooping segments in the Ice Cream category in Italy, leading marketing strategies across channel IH, OOH and Retail, including well-known brands like Carte d'or and Grom. The category is very dynamic, with intense competition across channels and customers and needs to be managed with deep and strategic business understanding.

KEY RESPONSIBILITIES:

Brand & Market Dynamics

• Understand market dynamics across areas/channels/customers, planning and activating brand and product initiatives according to those dynamics.
• Use systems such as ACNielsen and Tracker to analyze the current business, assess brand performance, and set action plans to grow the business and win in the market.
• Manage Brands 6Ps, driving specific actions when required, collaborating with the wider category team & creative agencies.
• Understand the brand business targets, make and deploy plans to achieve the set brand KPIs in line with consumer understanding, market dynamics and resources.

Innovation & Project Development

• Be responsible for the launch, planning, implementation, and evaluation of the innovation mix and the core.
• Lead cross-functional teams including Finance, Consumer & Market Insight, R&D, Supply Chain to ensure successful project development and implementation in the local market.
• Be the local point of contact for the Headquarter in order to deploy successfully innovation roadmap and integrated comms plan.

Brand Communication Plans

• Work with Above and Below the Line agencies to deliver exciting plans in the market.
• Be a champion in social first approach to Comms.
• Manage the marketing budget effectively, ensuring maximum return on investment and cost efficiency.

WHAT YOU NEED TO SUCCEED:

EXPERIENCES & QUALIFICATIONS:

• Minimum of 6 years of experience in marketing and project management in the FMCG sector at managerial level.
• A real Team Leader, able to coordinate both internal and external functional teams.
• International and curious mindset, able to interact daily with the European and Global headquarter.
• Passion for consumer understanding and brand management with experience in leading innovation projects.
• Good analytical skills and the ability to dive into business and brand performance, leading discussions on issues and opportunities in the marketplace.
• Strong Bias for Action focused on driving the right decisions that can grow the business.

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?

Disclaimer
Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

Company

Be part of the most successful purpose-led business in the world. Have the opportunity to see the true impact that you’re having in the work you do - every small thing counts. The personal contribution you make means you feel good about what you do and proud that you have a career with a higher purpose.

Our policies & flexible working

At Unilever, we have a range of market-leading, family-friendly and flexible working policies, which enable our employees to balance their day-to-day responsibilities.

Our ambition: unlocking talent through disability inclusion

The World Health Organization estimates that there are one billion people in the world currently living with a disability. That’s about 15% of the global population, or 1 in 7 of us.