BasicItalia - Digital Marketing Intern

About us

Basic Net Group

Basic Net is the first marketplace in the clothing industry that owns several well-known brands in the apparel, footwear, and accessories market, including Kappa, Robe di Kappa, Jesus Jeans, Superga, K-Way, Sebago, Briko and Sabelt. Headquartered in Turin, Italy, the company operates on intangible aspects through a global network of licensees who produce and distribute its products, and offers various services to its network, such as research, development, global marketing, and information technology.

More at www.basic.net

Who we are looking for

We are looking for a Digital Marketing Intern, with a brief experience in the field, to support our Ecommerce Manager in optimizing digital marketing campaigns and driving business growth for all the brands of Basic Net portfolio. This role combines both creative and analytical skills to deliver successful marketing strategies and campaigns in collaboration with various digital agencies.

You will have the opportunity to work on diverse initiatives, including paid advertising, SEO, and CRO projects.

Knowledge, Skills & Abilities Required

• Previous experience in digital marketing, preferably in an ecommerce or retail environment is a plus;
• Analytical Skills: Strong ability to analyze data for tracking campaign performance and drawing actionable insights;
• Creativity: Ability to contribute creative ideas and work collaboratively with designers and content teams;
• Basic understanding of SEO techniques and paid media strategies (Google Ads, Facebook Ads, etc.) and familiarity with conversion rate optimization principles and tools (CRO);
• Communication: Excellent written and verbal communication skills, with the ability to convey insights and ideas clearly;
• Tools Proficiency: Excellent knowledge of Excel and basic knowledge of Google Analytics, Google Ads, Facebook Ads Manager, SEO tools (e.g., SEMrush).

Nice to have:

• Experience with ecommerce platforms (e.g., Shopify, Magento)
• Proficiency in English
• Proficiency in Adobe Creative Suite is a plus.

Key Responsibilities

• Collaborate with Digital Agencies: Work closely with paid advertising, SEO, and CRO agencies to execute and monitor campaigns that align with our ecommerce goals.
• Campaign Management: Assist in the planning, execution, and optimization of digital marketing campaigns across paid search, display ads, social media, and more.
• Performance Analysis: Analyze key performance metrics (KPIs) for digital marketing efforts, and report insights to the Ecommerce Manager, ensuring continuous improvement.
• Creative Input: Contribute creative ideas for ad copy, visual assets, and promotional strategies that resonate with our target audience.
• SEO Optimization: Help implement SEO strategies that drive organic traffic and improve search engine rankings for ecommerce products.
• CRO Initiatives: Support conversion rate optimization (CRO) projects to enhance user experience and maximize online sales.

Why join us

Basic Education is the division of Basic Net Group dedicated to the development and implementation of corporate training plans.

Onboarding

You will learn about our business model and business processes with the opportunity to get up close and personal with how our stores work.

Continuous Training

You'll have the opportunity to develop role skills through specific individual or group training courses.

Basic Welfare Benefits

You will benefit from discounts on our products.

You will have promotions to participate in sports and cultural activities and free access to our Basic Gym.

Basic Care

You will be able to ship and pick up your personal packages at the company's premises.

• You will be able to take advantage of flexible work hours in and out.

Basic Net is committed to creating a supportive and motivating work environment, promoting collaboration and open dialogue, welcoming every voice and idea. In addition, Basic Net offers opportunities for professional and personal development, providing the resources and tools necessary for growth and success.

Skills

• English (Required)