Senior Process Associate - Reporting Analyst

Job Description - Senior Process Associate - Reporting Analyst (ANA016858)

Senior Process Associate - Reporting Analyst - ANA016858

Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose – the relentless pursuit of a world that works better for people – we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.

Inviting applications for the role of Senior Process Associate, Reporting Analyst
In this role, you will work in a pod structure with Client Success Managers to support our largest clients, providing strategic insights and recommendations for SEM and display advertising campaigns.

Responsibilities

1. Monitor and update the daily budget on paid campaigns across multiple platforms, including Google Ads and Bing Ads.
2. Analyze the pacing status of the SEM campaigns and prepare the daily or weekly reports per campaign.
3. Audit the leads by listening to the recorded calls and form submissions from the various campaigns.
4. Monitor campaign performance, analyze data, and provide regular reporting to stakeholders.
5. Collaborate with cross-functional teams to align paid search strategies with overall marketing objectives.
6. Customize reports based on specific business needs, ensuring they provide actionable insights.
7. Stay up-to-date with industry trends and best practices in paid search marketing.
8. Execute Manual match back reporting between client and LiQ customer data sets.
9. Creation of ad hoc reports for media performance using formats including but not limited to Excel, Powerpoint, Google Data Studio, etc.
10. (PIQ) When Applicable - Take client’s sale file and provide a Matchback for Digital products.

Qualifications we seek in you!

Minimum Qualifications

1. Good years of experience managing Google Ads, Bing Ads, and other search engine advertising platforms.
2. Strong analytical skills with the ability to interpret data and make data-driven decisions.
3. Bachelor’s degree in marketing, communications, public relations, or related fields.
4. Strong written and verbal communication skills to effectively relate data to coworkers.

Preferred Qualifications

1. Ability to load balance, prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs.
2. Creative thinker with strong time management and organizational skills with exceptional attention to detail.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation. For more information, visit www.genpact.com. Follow us on Twitter, Facebook, LinkedIn, and YouTube.

Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.