Motion and Animation Graphic Designer

We need someone who has worked in Skincare/ beauty domain. It can be extended to affiliate industries like fashion/ apparels/ jewellery but IT is not at all relevant.

Also, we need someone who has worked on marketing creatives/ consumer-led. The candidate has worked mostly on internal communication PPTs/ info-graphics, emailers etc.

ROLE OVERVIEW:

We are looking for a highly creative Motion and Animation Graphic Designer to join our Creative Team. This role involves designing visually engaging animations, motion graphics, and video content for various platforms while leveraging our in-house studio for shoots to enhance the content creation process.

The ideal candidate should be proficient in video design, have a strong understanding of typography, and be able to deliver high-quality content at scale. Experience with AI-led design tools and performance marketing creatives is essential.

KEY RESPONSIBILITIES:

1. Conceptualize and Create high-quality motion graphics, animations, and videos for digital marketing platforms, including social media, Meta ads, and Google ads.
2. Collaborate with the marketing team to design video ads that drive engagement and conversion, especially in performance marketing campaigns.
3. Leverage the in-house studio to execute shoots and enhance the creative process, ensuring seamless integration of live-action footage with motion graphics.
4. Develop promotional videos for product launches, seasonal campaigns & branded content, maintaining a balance between creativity & consistency with brand aesthetics.
5. Create both AI-led and traditional motion graphics for campaigns, utilizing AI tools to innovate and optimize workflow without compromising quality.
6. Ensure excellence in typography, layout, and colour theory across all assets.
7. Maintain the ability to work efficiently across multiple projects while keeping up to date with the latest trends in motion graphics, animation, video production, and AI tools to bring innovative ideas to the table.

QUALIFICATIONS AND SKILLS REQUIRED:

1. 2-4 years of Experience in Motion Graphics, video production, and animation, preferably within the beauty, skincare, or personal care sectors.
2. Fluent in video design and proficient with:

• Adobe After Effects, Adobe Premiere Pro (for Motion Graphics and Video Editing)
• Adobe Photoshop, Adobe Illustrator, Adobe Lightroom (for Asset Creation)
• Cinema 4D or Blender (for 3D animation)
• AI Design Tools like Runway ML, DALL-E or Midjourney, Luma, for AI-driven content creation (Other relevant tools would be encouraged as well)

PREFERRED:

1. Experience working with beauty, skincare or personal care brands.
2. Familiarity with key Performance Marketing metrics and understanding of how creative designing can influence conversions.
3. Knowledge of UI/UX design and 3D Asset Generation with ability to create animated prototypes with Figma or Adobe XD.