Junior Creative Strategist

Overview

The Junior Creative Strategist plays a pivotal role within the marketing and creative teams, serving as a vital link between ideas and execution. This position is essential for the development of innovative strategies that resonate with target audiences and drive engagement across various channels. The Junior Creative Strategist will be responsible for assisting in the creation, execution, and assessment of creative marketing initiatives. By collaborating closely with senior strategists, designers, and copywriters, this role ensures that all creative outputs align with the company's objectives and branding.

The ideal candidate for this position will be an imaginative and detail-oriented individual, eager to learn and contribute to building impactful campaigns. Junior Creative Strategists must have a solid understanding of consumer behavior, emerging trends, and the digital landscape, enabling them to help formulate strategies that elevate brand presence and maximize results.

Key Responsibilities

1. Assist in developing innovative creative strategies across multiple platforms.
2. Conduct market research to analyze consumer trends and competitors.
3. Collaborate with cross-functional teams to brainstorm creative ideas.
4. Support the execution of marketing campaigns by contributing creative input.
5. Translate marketing goals into actionable creative plans.
6. Participate in client meetings and presentations to share creative concepts.
7. Monitor and report on the effectiveness of creative campaigns.
8. Help prepare presentations for internal review and client pitches.
9. Stay up-to-date on industry trends, tools, and technologies.
10. Assist in content creation for social media and digital channels.
11. Maintain a well-organized repository of creative assets and resources.
12. Coordinate with designers and copywriters to ensure cohesiveness of creative outputs.
13. Provide feedback and constructive criticism during project reviews.
14. Support the implementation of brand guidelines across all creative initiatives.
15. Track project progress and communicate updates to team members.

Required Qualifications

1. Bachelor's degree in Marketing, Advertising, Communications, or related field.
2. 0-2 years of experience in a creative role or marketing environment.
3. Strong understanding of digital marketing concepts and best practices.
4. Proficiency in Microsoft Office Suite and design software (Adobe Creative Suite preferred).
5. Excellent written and verbal communication skills.
6. Experience with social media platforms and content management systems.
7. Ability to manage multiple projects simultaneously and meet deadlines.
8. Demonstrated problem-solving skills in a fast-paced environment.
9. Experience with market research and data analysis techniques.
10. Portfolio showcasing relevant creative work and projects.
11. Team player with a positive attitude and strong interpersonal skills.
12. Attention to detail and a passion for creative storytelling.
13. Knowledge of SEO principles and content marketing strategies.
14. Willingness to learn and grow within the creative industry.
15. Basic understanding of video editing and multimedia production is a plus.
16. Flexibility to adapt to changing priorities and feedback.

Skills: creative strategies, content creation, social media, copywriting