VP Marketing (Real Estate)

Position Overview:

The VP of Marketing will lead and execute the overall marketing strategy for a leading construction and real estate company based in Bali. This key leadership role will focus on driving brand awareness, enhancing market positioning, and accelerating growth across multiple channels including digital, traditional, and experiential marketing. The successful candidate will oversee the marketing department, work closely with the sales and project teams, and ensure alignment with company goals.

Key Responsibilities:

• Develop and Implement Marketing Strategy:

Design and execute a comprehensive marketing strategy aligned with the company's vision and business objectives. Tailor campaigns to Bali’s unique real estate market and the company’s construction projects.

• Brand Management:

Lead efforts to enhance brand positioning and recognition in the construction and real estate sectors. Ensure the brand’s presence is consistent and impactful across all platforms.

• Digital Marketing & Lead Generation:

Oversee the digital marketing strategy including SEO, SEM, social media, and email marketing. Drive lead generation efforts for both residential and commercial properties through paid and organic channels.

• Market Research & Analysis:

Conduct market research to identify trends, customer preferences, and competitive activity. Utilize insights to refine marketing strategies and capitalize on emerging opportunities.

• Team Leadership & Development:

Lead, mentor, and grow the marketing team. Foster a collaborative environment that promotes creativity, accountability, and results-oriented performance.

• Collaborate with Sales & Project Teams:

Work closely with the sales team to align marketing strategies with sales objectives, ensuring marketing campaigns support revenue growth. Collaborate with project managers to effectively market current and upcoming developments.

• Partnership & Stakeholder Relations:

Build relationships with key partners, stakeholders, and media outlets to promote the company’s offerings and secure opportunities for public relations, media exposure, and partnerships.

• Budget Management:

Develop, manage, and track the marketing budget. Ensure cost-effective spending and return on investment for all marketing initiatives.

• Event Planning & Management:

Oversee the planning and execution of promotional events, exhibitions, property tours, and other experiential marketing activities.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
• Minimum of 8–10 years of marketing experience, with at least 5 years in a leadership role within the construction, real estate, or related industries.
• Proven track record of successful marketing strategies and execution in real estate or construction sectors.
• Strong knowledge of digital marketing, lead generation, and branding.
• Excellent leadership, communication, and project management skills.
• Ability to analyze market data and make data-driven decisions.
• Creative thinker with a results-oriented mindset.
• Experience working in the Bali market or other emerging markets is an advantage.

Job Type: Full-time

Language:

• English (Required)