VP Brand and Marketing

Talent Insider is an upcoming HR Consultancy Service, founded in 2021. Our clients have been some of the leading brands in Indonesia, and this service continues to expand.

Registered in Singapore & Indonesia, we can assist with your growth plans and strategies, and continue to expand our regional presence with strong regional partners to assist our client in recruitment and branding strategy.

Job Description

• Developing and implementing brand and marketing strategies that align with the company's vision and business objectives.
• Leading and mentoring the high-performance marketing team and fostering a collaborative and respectful culture.
• Defining the brand positioning and messaging to differentiate the company from competitors.
• Conducting market analysis to identify trends, insights, competitive landscape, and using these findings to form strategic marketing plans.
• Supporting product development by bringing local insights and testing the products in the local market.
• Introducing branding strategies and also involved in the ATL and BTL initiatives.

Requirements

• At least 8 years of working management experience in brand marketing, with MNC and FMCG experience preferred. If you have combined working experience in FMCG and E-commerce, you are welcome to apply.
• Master's degree or MBA from a top-tier business school is optional, but a Bachelor's degree in a related field is a must.
• Not title-minded, humble, low profile, and willing to roll up his/her sleeves.
• Experience in start-ups or working with big successful brands with a limited budget.
• Strong leadership with excellent influencing, communication, and presentation skills.
• Strong ability to set clear measurable objectives, delegate responsibilities, assess, recognize, and reward performance.