Visual Merchandising Assistant Manager

Visual Merchandising Manager

Responsibilities:

1. Visual Strategy & Execution: Develop and execute visual merchandising strategies in key locations (airports, malls, stations) to create compelling, visually engaging experiences that align with Bluebird Group’s brand identity.
2. Branding Integration: Ensure consistency of the Bluebird brand through effective signage, display design, and interactive experiences across multiple touchpoints.
3. Customer Engagement: Design and implement promotional displays, digital content, and product showcases to drive customer engagement and inform them about Bluebird Group's services and offerings.
4. Wayfinding & Signage: Design clear, intuitive wayfinding signage that directs customers to Bluebird services, ensuring ease of access and minimal confusion in high-traffic environments.
5. Collaborative Efforts: Work closely with the marketing, operations, and IT teams to ensure alignment with broader marketing campaigns, new service rollouts, and customer-focused initiatives.
6. Maintenance & Monitoring: Regularly review and maintain all visual merchandising displays to ensure they are clean, up-to-date, and performing effectively.
7. Market & Customer Insights: Analyze customer behavior and market trends to tailor visual displays and optimize customer flow and interaction at the specified POIs.
8. Digital Integration: Implement and manage digital merchandising elements such as interactive screens, QR codes, and kiosks, ensuring they enhance the customer journey.
9. Seasonal and Themed Visuals: Adjust visual merchandising based on seasonal changes, local events, or specific campaigns, to ensure relevance and engagement.

Qualifications & Skills:

1. Bachelor’s degree in visual Merchandising, Marketing, Graphic Design, or a related field (or equivalent work experience).
2. At least 2-4 years of experience in visual merchandising, retail design, or a related field, with a focus on high-traffic public spaces (airports, malls, or stations).
3. Strong design skills with proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and 3D modeling tools.
4. Creative & Strategic Thinking: Ability to balance creativity with strategic thinking, ensuring that visual elements align with business objectives and brand goals.
5. Attention to Detail: A keen eye for detail, with the ability to maintain high standards for quality, presentation, and consistency across all visual elements.
6. Project Management: Strong organizational and project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
7. Analytical Mindset: Ability to interpret data and customer insights to inform visual merchandising strategies and improve customer experience.
8. Collaboration: Excellent communication and collaboration skills, with experience working in cross-functional teams (marketing, operations, IT).
9. Adaptability: Comfortable working in a dynamic, fast-paced environment and adapting visual strategies as needed to meet changing business needs and market conditions.