Description
• Develop content strategies aligned with short-term and long-term business goals.
• Conduct research to understand the target audience, current trends, and competitive landscape.
• Plan and manage the content calendar, ensuring timely delivery of content across all platforms.
• Collaborate with other teams, including marketing, design, and product, to ensure cohesive content that aligns with brand messaging.
• Monitor and analyze content performance metrics to optimize future content.
• Generate and execute content ideas, including writing, graphic design, and short-form videos, that resonate with the target audience.
• Collaborate with the content planning team to ensure alignment with content strategy.
• Engage with audiences on social media, responding to comments and messages.
• Keep up with trends in social media to produce relevant and engaging content.
• Capture high-quality video content, including planning, shooting, and directing.
• Edit raw footage to create engaging, polished videos for various platforms.
• Collaborate with the content team to ensure video style aligns with brand identity.
• Manage equipment and troubleshoot any technical issues during shoots.
• Stay updated on video trends, techniques, and best practices to improve content.
Job Requirement
Skills
• Creativity and the ability to think outside the box.
• Proficiency in content creation tools (Adobe Creative Suite, Canva, or similar).
• Strong communication skills and ability to adapt tone and style for different platforms.
• Familiarity with social media algorithms and audience engagement tactics.
• Strong understanding of digital marketing and social media trends.
• Excellent organizational and project management abilities.
• Proficient in using content planning and project management tools.
• Data-driven mindset with an ability to interpret analytics.
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut Pro).
• Strong understanding of storytelling, composition, and visual aesthetics.
• Knowledge of lighting, sound, and camera operation.
• Ability to work under tight deadlines and adapt to last-minute changes.