Sunsilk & TRESemme Brand Lead

Unilever is currently hiring for Sunsilk & TRESemme Brand Lead based in Grha Unilever, Indonesia

About Unilever
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. We are driven by our purpose: to make sustainable living commonplace. At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world.

Job Purpose

• The Brand Lead, reporting to the Demand Creation Lead, acts as the brand custodian, responsible for the equity, growth, and social-first strategy of their assigned brand(s).
• They are the driving force behind crafting and executing a holistic brand plan that brings together all demand creation activities, with a strong emphasis on digital and social-first initiatives.
• They lead integrated brand planning, developing and executing marketing strategies, managing the brand portfolio, and driving innovation to achieve ambitious business objectives.
• The Brand Lead is the primary escalation point for all PR, community and reputation management issues related to their brand(s).
• They foster a strong brand identity, ensuring consistent brand messaging, and champion a social-first approach to consumer engagement.

Main Responsibilities

• Lead the execution of social first marketing plans, ensuring alignment with brand strategy and brand equity.
• Lead an integrated Demand Creation team to develop and execute social first marketing plans in market for their brand driving profitable growth and market share.
• Lead quarterly OKR planning and execution for the brand, setting ambitious targets, tracking progress, and holding teams accountable for delivering results.
• Lead and project manage through the local agency group, fostering strong partnerships and ensuring seamless collaboration with global and local marketing teams.
• Lead and own the development of best-in-class brand experiences across all touchpoints, building brand purpose, driving brand marketing objectives and JTBD.
• Be the digital pioneer, pushing forward digital and e-commerce execution, working closely with the Demand Creation team and external agency partners to deliver seamless consumer experiences.
• Act as the primary escalation point for all public relations (PR) and reputation management issues related to assigned brand(s), developing and executing strategies to protect and enhance brand image.

Candidate Criteria

Experience & Qualification

• Proven experience in brand management, marketing, or a related field, with a demonstrated track record of success in developing and executing brand strategies, leading teams, and driving business growth.
• Extensive experience in the consumer goods industry, ideally with a focus on beauty, personal care, or a related sector.
• Proven ability to develop and execute integrated marketing plans across multiple channels.
• Strong financial acumen and experience managing budgets, tracking performance, and making data-driven decisions.
• Proven ability to effectively manage and collaborate with external agencies.

Additional Desirable Experience

• Deep understanding of social first marketing strategy, tactics, and best practices.
• Experience developing and executing e-commerce strategies, managing online sales channels, and optimizing the digital customer experience.
• Proficiency in using data analytics tools and techniques to measure marketing performance.
• Proven ability to anticipate, manage, and mitigate potential reputational risks.

Skills

• Ability to develop and articulate a clear and compelling brand vision, translate business objectives into actionable brand strategies.
• Proven ability to develop and execute integrated brand plans ensuring consistency in messaging and brand expression.
• A demonstrable passion for the beauty landscape and its products.
• Deep understanding of marketing principles and strategies across multiple channels.
• Strong understanding of consumer behaviour and market trends.

Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Sets high standards for themselves and others.
• PERSONAL MASTERY: Takes personal responsibility and accountability for own wellbeing.
• CONSUMER LOVE: Invests time to understand the needs of consumers.
• PURPOSE & SERVICE: Understands that leadership is service to others.
• BUSINESS ACUMEN: Creates sustainable growth with purpose.
• TALENT CATALYST: Invests in people and creates an inclusive climate.

Additional Information
Please be aware if you are applying for this role, we require you to have working rights in the country where the role will be based. If successful, your application will be treated as a self-initiated Change Location Outside of Country (CLOC) transfer. This means any relocation costs must be self-funded.

Unilever embraces diversity and encourages applicants from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey.