Sr. Performance Lead

The candidate is required to demonstrate sensible business acumen to plan sales campaigns & activation, as well as the necessary technical skill sets: data crunching, campaign performance analysis, and marketing tools usage such as but not limited to: email, SMS/WhatsApp marketing. Well knowledge of optimization and marketing tools (Insider, Mailchimp, etc.), relevant experience within fintech and/or P2P companies will be a plus.

Responsibilities

• Develop and oversee overall performance marketing strategy
• Create strategy and optimization for Google Ad campaigns (SEM)
• Create strategy and optimization for Social Ads (Facebook, Instagram, and TikTok Ads)
• Ensure top organic search ranking positions (SEO)
• Regularly review and optimize all advertising campaigns for positive ROAS (Return of Ads Spend)
• Supervise the paid listings on third-party websites and media partners
• Develop and oversee email marketing and marketing automation strategy
• Create strategy and optimization for email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)
• Supervise all performance tracker and measure all marketing campaigns
• Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams
• Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets

Minimum Requirements

• Should have at least 5 years of experience as Project Manager, Campaign Planner, Product Marketing, or other relevant roles
• Proficient in spoken and written English
• Proficient with Microsoft Excel, Google Sheets, and data analytics tools for generating insights
• Proficient with digital marketing tools i.e., Mailchimp, Mixpanel, Insider SMS tools, etc.
• Google Ads Search and Display certified
• GAIQ certified
• Google Tag Manager
• Strong proven track record for managing millions in ad spend
• Email marketing platforms
• Self-driven
• Degree in Marketing Communications or equivalent
• Past relevant experience in the Financial industry/fintech is highly valued