Sr. Affiliate & KOL Management

Job Overview:

Are you a person who enjoys expanding your network, managing people, and is into social media/marketplace marketing? Then you are the one we are looking for! As a Sr. Affiliate & KOL (Key Opinion Leader) Management, your role involves managing relationships with affiliates and influential figures in the fashion space to promote the brand and drive sales.

Job Role

• Affiliate Management: Develop and execute affiliate marketing strategies to recruit and retain affiliates who can effectively promote Torch, establish and maintain relationships with affiliate partners, and monitor affiliate performance.
• KOL Management: Identify and collaborate with KOLs in the fashion industry, negotiate partnerships and contracts with KOLs, and coordinate KOL campaigns, ensuring alignment with brand values and marketing objectives.
• Campaign Management: Plan and execute integrated marketing campaigns that leverage both affiliate marketing and KOL partnerships, track and measure campaign performance, and continuously optimize campaigns based on performance data and industry trends.
• Relationship Building: Cultivate strong relationships with affiliates & KOLs to enhance TORCH's brand visibility and reputation, and collaborate with internal teams such as marketing, sales, and product development to align strategies and goals.

Requirements

• Min. 2 years of experience in affiliate/influencer marketing or related fields; experience in the fashion or retail industry is preferred.
• Proven track record of successfully managing affiliate programs and/or partnerships with KOLs.
• Familiarity with affiliate marketing platforms, tracking tools, and performance metrics.
• Deep understanding of the fashion retail industry, including knowledge of popular fashion influencers, bloggers, and celebrities, as well as emerging trends in influencer marketing.
• Excellent communication and negotiation skills to build and maintain relationships with affiliates and KOLs.
• Strong analytical skills to interpret data, evaluate campaign performance, and make data-driven decisions.
• Proficiency in using analytics tools and platforms to track KPIs and measure ROI.
• Ability to identify new opportunities and stay ahead of industry trends in affiliate marketing and influencer partnerships.
• Willingness to adapt to changing market conditions, consumer preferences, and technological advancements in the digital marketing landscape.
• Ability to multitask and manage multiple projects simultaneously in a fast-paced environment.