Social Media Specialist - F&B Industry

- Bachelor's degree in Communications, Marketing, Visual Arts, or related field

- Min Exp 2 years of experience in social media, digital marketing, or content creation

- Strong understanding of social platforms, especially Instagram & TikTok

- Creative eye for visuals and storytelling, with basic photo/video editing skills

- Passion for food, beverages, and lifestyle branding is a big plus!

Responsibilities:

1. Develop, plan, and execute social media content calendars across platforms (Instagram, TikTok, Facebook, etc.)
2. Create engaging photo, video, and written content tailored to our audience
3. Monitor trends, hashtags, and viral content to keep our brand relevant
4. Manage daily social media activity, including posting, responding to comments/DMs, and engaging with followers
5. Work closely with the marketing team to align content with promotional campaigns and product launches
6. Analyze performance metrics and suggest improvements for engagement and reach
7. Collaborate with designers, photographers, and other creatives (if needed) to develop high-quality content
8. Support occasional offline marketing events or F&B collaborations

Benefits:

• Medical
• Miscellaneous allowance
• Attractive Salary, THR, BPJS, Annual & Sick Leaves