Social Media Specialist

Job Overview:

We are looking for a Social Media Specialist to join our growing team! As a Social Media Specialist, you will play a vital role in shaping TORCH’s online presence, engaging with the target audience, and driving digital marketing efforts, mainly on Instagram and X (past: Twitter).

Responsibilities

• Social Media Strategy: Develop and execute social media strategies aligned with TORCH’s marketing goals and target audience.
• Content Creation: Create engaging and visually appealing content for various social media platforms (Instagram and X).
• Community Engagement: Foster a sense of community by engaging with followers, responding to comments, and initiating conversations to build brand loyalty.
• Campaign Management: Plan and execute social media campaigns, including product launches, promotions, and collaborations.
• Influencer Collaboration: Identify and collaborate with influencers and fashion bloggers to promote the brand and products.
• Analytics and Reporting: Monitor social media analytics to track performance, analyze trends, and make data-driven recommendations for improvement.
• Trend Monitoring: Stay updated on industry trends, social media features, and competitor activities to keep TORCH's social media presence innovative and competitive.
• Brand Consistency: Ensure brand consistency across all social media channels, maintaining a cohesive and visually appealing online presence.
• Customer Support: Address customer inquiries and issues via social media, providing timely and professional responses.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Min. 5 years of experience in social media management, preferably in the fashion or retail industry.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent visual and written communication skills with a creative flair.
• Proficiency in using social media scheduling tools, analytics, and advertising platforms.
• Familiarity with graphic design tools for creating social media visuals.
• Knowledge of influencer marketing and experience in managing influencer collaborations.
• Ability to analyze data and extract actionable insights to improve social media performance.
• Adaptability to changing social media algorithms and industry trends.
• Customer-centric mindset with the ability to engage and connect with the target audience.
• Strong organizational and multitasking skills to manage multiple social media channels and campaigns simultaneously.