Social Media Specialist

Plan, create, and edit engaging daily content for TikTok, Instagram, YouTube, Facebook, etc.

Develop a consistent posting schedule tailored to each platform's algorithm.

Collaborate with KOL to maintain her brand image and tone.

Repurpose content effectively for multiple platforms while maintaining quality and relevance.

Ensure all content aligns with KOL's personal brand and messaging.

Analytics & Optimization:

Monitor engagement metrics to assess content performance.

Use insights to refine content strategies and improve audience reach.

Stay updated on platform trends and algorithm changes to maintain relevance.

Trend Research:

Identify viral trends, challenges, and content formats across all platforms.

Suggest and implement creative concepts to maximize reach and engagement.

Work closely with KOL to align on goals and strategies.

Provide weekly performance reports and actionable recommendations.

Create Insight Report for brand collaborations.

REQUIREMENTS

Experience:

Minimum 1 year as a social media specialist (agency experience is a plus).

Skills:

• Strong communication and strategic thinking abilities.
• Proactive, creative, and able to meet deadlines.
• Proficient in content strategy creation and implementation.
• Understanding of the marketing funnel and its application.
• Social media account management (Instagram, TikTok, Facebook, Twitter, YouTube, etc.).
• Familiarity with social media analytics tools (e.g., Meta Business Suite, Google Analytics).
• Graphic design or video editing skills.
• Knowledge of SEO as it relates to social media.

Additional Qualities:

• Up-to-date with social media trends and best practices.
• Strong organizational skills and ability to handle multiple projects.
• Collaborative team player with attention to detail.

Bonus:

• Passion for social media and digital marketing.
• Self-motivated with a drive for continuous learning.