Social Media Specialist

Brand Management (Marketing & Communications)

A Social Media Specialist is responsible for managing and executing an organization's social media strategies to enhance its online presence, engage with its audience, and meet business objectives. The role typically involves content creation, community management, data analysis, and social media marketing across various platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.

Job Description:

1. Content Creation & Management:
   • Develop engaging, creative, and original content for social media platforms (images, videos, blogs, infographics).
   • Plan and schedule posts in advance to maintain a consistent online presence.
   • Ensure all content aligns with the brand’s voice, messaging, and marketing goals.
   • Collaborate with marketing and communications teams to create and implement social media strategies.
   • Analyze current trends, audience preferences, and competitor activity to inform strategy.
   • Set social media goals (e.g., increased brand awareness, lead generation) and track performance.
2. Community Management:
   • Respond to comments, messages, and interactions promptly, fostering a positive community.
   • Build and maintain relationships with followers, influencers, and industry partners.
   • Handle customer inquiries and complaints on social platforms with professionalism.
3. Analytics & Reporting:
   • Monitor social media metrics (likes, shares, comments, traffic, conversion rates) and provide performance reports.
   • Adjust strategies based on insights gathered from analytics to improve campaign outcomes.
   • A/B test various content types to optimize engagement.
4. Paid Social Campaigns:
   • Plan, execute, and manage paid social media campaigns, including budget allocation, targeting, and optimization.
   • Track ROI on paid campaigns and adjust strategies to maximize effectiveness.
5. Brand Advocacy & Influencer Relations:
   • Identify and build relationships with influencers or brand advocates who align with the brand.
   • Manage collaborations and influencer campaigns to boost brand awareness and engagement.

Job Responsibilities:

• Create and curate engaging content across all social media platforms.
• Develop and implement social media campaigns to drive brand awareness, engagement, and conversions.
• Monitor social media trends and adapt strategies accordingly.
• Respond to customer inquiries and comments across platforms in a timely manner.
• Analyze social media performance using tools like Google Analytics, Hootsuite, etc., and prepare regular reports.
• Manage social media ad campaigns, including budget management, optimization, and performance tracking.
• Collaborate with cross-functional teams to align social media strategy with overall business objectives.

Requirements:

• Candidate must possess at least Bachelor’s Degree from related major (DKV, Animation, Communication, Management, Advertising, or similar).
• Fluently in English actively.
• Proven experience as a Social Media Specialist or similar role.
• Strong knowledge of social media platforms and digital marketing techniques.
• Experience with content creation tools (e.g., Canva, Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator) and social media management tools (e.g., Buffer, Hootsuite).
• Ability to create and execute both organic and paid social media campaigns.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and make actionable recommendations.
• Knowledge of SEO, email marketing, and influencer marketing is a plus.
• Ability to multitask and work under tight deadlines.