Social Media Specialist

We are looking for a talented Social Media Specialist to join our team. As a Social Media Specialist, you will be responsible for developing and implementing social media strategies to enhance our brand visibility, engage our target audience, acquisition, social media community maintenance, and drive meaningful interactions on various social media platforms. You will work closely with the marketing team to create compelling content, manage social media campaigns, and analyze performance metrics to optimize our social media presence.

Key Responsibilities:

• Develop, implement, and manage social media strategies across platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.).
• Create and curate high-quality, engaging, and on-brand content (text, images, videos).
• Monitor, analyze, and report on social media performance metrics to optimize strategies.
• Stay up to date with social media trends, algorithms, and best practices.
• Collaborate with cross-functional teams, including marketing, design, and content, to align campaigns with broader business objectives.
• Engage with the online community by responding to comments, messages, and fostering conversations.
• Run paid social media advertising campaigns and manage budgets effectively.

Requirements:

• Minimum of 1 year of proven experience as a Social Media Specialist or in a similar role.
• A proven track record of successful social media campaigns (please provide a portfolio).
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Strong understanding of social media platforms, analytics, and algorithms.
• Excellent written and verbal communication skills in English.
• Creative mindset with strong visual and storytelling abilities.
• Experience in basic graphic design and video editing tools (e.g., Canva, Adobe Creative Suite, or similar software) is a plus.
• Analytical skills to interpret data and make data-driven decisions.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Bachelor’s degree in Marketing, Communications, or a related field is preferred.