Social Media Specialist

About Tentang Anak

Imagine a career where you play a pivotal role in ensuring the success and bright future of 80 million children in Indonesia. Tentang Anak is not just a company; it's a mission, a movement, and an opportunity to be part of something truly extraordinary.

Tentang Anak, at its core, is driven by a mission to advance the well-being and development of 80 million children throughout Indonesia. Founded by a team of experts, including pediatricians, child psychologists, and early childhood educators, we are steadfast in our commitment to supporting children with the most reliable education and products. From educational tools (e.g., applications, books, flashcards, puzzles) to essential skincare, Tentang Anak aims to accompany and provide the best solutions for parents and their children, from the moment they wake up until they fall asleep.

Our products are the one and only in Indonesia that are developed by experts, backed by science, and offered at affordable prices. We are humbled by the love our products receive from parents, consistently ranking our Educational Tools and Skincare highly on e-commerce platforms, making them best-sellers. We will continue to innovate and provide better solutions for parents at every step of their journey. We are dedicated to creating a brighter, healthier, and happier future for the children of Indonesia.

Our employees, whom we call TAmily, are a group of relentless and passionate individuals who share the same mission and ambitions. Are you ready to join us in this mission?

About The Job

We are seeking a Social Media Content person to join our team. The ideal candidate will be responsible for ideating, creating, and executing engaging content for Thinkertales (Books) and Fashion on our Instagram platform. They will manage our IG account daily, including comment and DM responses, and creating Stories and IGTVs.

Job Responsibilities

1. Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
2. Generate, edit, publish, and share daily content (original text, images, video) that builds meaningful connections and encourages community members to take action
3. Set up and optimize company pages within each platform to increase the visibility of the companys social content
4. Moderate all user-generated content in line with the moderation policy for each community
5. Create editorial calendars and syndication schedules
6. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
7. Collaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players, and coordinate actions.

Job Requirements

1. Minimum Bachelor's degree in any major
2. At least 2 years of direct experience in content creation and marketing for social media. Experience as a marketer on both TikTok and Instagram is a plus.
3. Strong background in Sales/Marketing and Content Creation.
4. Has knowledge of the book industry (or Intellectual Properties) and fashion trends.
5. Proficiency in managing and creating content for multiple social media platforms, particularly Instagram and TikTok.
6. Ability to evaluate and document successful strategies and identify areas for improvement.