Social Media & Marketing Specialist

Job Title: Social Media & Marketing Specialist
Location: Jakarta, Indonesia

About Us:
Mon Rue is a heels brand that blends comfort and elegance, helping females step confidently into their daily lives. We’re looking for a passionate and creative individual to join our team full-time and help us grow our digital presence while assisting with offline events and campaigns.

Job Type:
• Full-Time
• Hybrid Work Setup: Combination of remote work and in-person collaboration at our Jakarta office and events.

Responsibilities:

1. Social Media Strategy and Content Creation:
   • Develop and execute strategies to increase audience engagement and product sales on Instagram and TikTok.
   • Plan, create, and schedule engaging social media content (reels, posts, stories) that align with Mon Rue’s brand identity.
   • Use tools like Canva and CapCut for simple graphic designs and video editing.
   • Develop and maintain a content calendar to ensure consistent and timely posting across platforms.
2. Community Engagement and Customer Interaction:
   • Monitor and engage with the Mon Rue community by responding to comments, direct messages, and mentions promptly.
   • Foster relationships with followers to build brand loyalty.
3. Influencer Campaigns and Partnerships:
   • Collaborate with founders to strategize and execute influencer campaigns and partnerships.
   • Reach out to KOLs for endorsements and maintain long-term brand relationships.
4. Analytics, Trends, and Optimization:
   • Track, analyze, and report on the performance of social media campaigns (engagement, reach, conversions).
   • Stay updated on social media trends, tools, and algorithm changes, and suggest innovative content ideas to boost performance.
5. Event Support and E-Commerce Integration:
   • Assist during offline events like bazaars and campaign activations to enhance brand presence.
   • Coordinate and promote product launches and sales campaigns on e-commerce platforms.

Requirements:
• Based in Jakarta.
• Fluent in both English and Bahasa Indonesia.
• Proven experience in social media strategy, content creation, and engagement.
• Proficiency in Canva, CapCut, or similar design and video tools.
• Creative mindset with excellent communication and organizational skills.
• Passionate about fashion, trends, and brand building.

Why Join Us?
• Be part of a growing fashion brand with a dynamic and creative team.
• Opportunity to take ownership of campaigns and make a meaningful impact.
• Flexible work setup combining remote work with exciting in-person collaboration.
• Work in a fun and chill environment where your ideas are valued.
• Competitive Pay