Social Media Manager for Construction Company (US Based/Remote)

Social Media Manager for Construction Company (US Based/Remote)

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

We are seeking a creative, strategic, and data-driven Social Media Manager to lead our client's social media efforts. You will be responsible for developing and executing social media and digital marketing strategies across platforms.

Responsibilities

• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media, and blogs)
• Research products, services, and current strategies to identify new opportunities
• Analyze web traffic metrics and suggest solutions to boost web presence
• Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends
• Build strong client relationships through social media interaction
• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
• Liaise with Marketing, Sales, Design, and Content teams to optimize customer experience and ensure brand consistency
• Identify advertising needs
• Stay up-to-date with digital technologies developments
• Create innovative and viral social media content including graphic designs, photos, and videos tailored for each platform that align with our brand's mission and identity

Requirements

• Proven work experience as a Digital Marketing Strategist or Digital Marketing Manager
• Demonstrable experience with SEO/SEM and CRM software
• Experience implementing and optimizing Google AdWords campaigns
• Solid knowledge of web analytics tools like Google Analytics
• 2+ years managing social media in a brand, agency, or exceptional personal account capacity
• Video and photo editing skills, such as those using Canva and CapCut
• Hands-on experience with online marketing tools and practices
• Familiarity with Instagram, YouTube, TikTok, reels, X, Facebook, etc.
• Fluent in professional English (Writing & Speaking)
• Strong analytical and project management skills
• Competitive salary paid in US$
• Work from anywhere
• Flexible hours