Social Media Manager

As LYD Group’s Social Media Manager, you will be the strategic force behind the digital presence of our growing multi-venue hospitality family. You will lead Social Media creative content direction, community engagement, and data-driven strategy, ensuring our brands connect with guests in authentic, dynamic, and meaningful ways. This role requires a visionary leader who embraces collaboration, creativity, strategy, and connection, and who understands the evolving social media landscape, including the power of AI, real-time engagement, influencer partnerships, and user-generated content (UGC). The ideal candidate is a trend-driven innovator with a hospitality mindset, capable of translating brand storytelling into high-impact organic and paid social media experiences that engage audiences and drive revenue growth.

Responsibilities:

1. Social Media Strategy & Brand Growth:

• Lead and execute a holistic, multi-channel social media strategy across LYD Group’s diverse portfolio of venues.
• Align social media with LYD Group’s vision, values, and guest experience philosophy.
• Monitor platform algorithm changes, audience trends, and emerging technologies to future-proof LYD Group’s digital presence.
• Set clear engagement, reach, and conversion KPIs and adapt strategies based on performance insights.
• Develop seasonal, campaign-based, and always-on content strategies to support venue promotions, events, and brand storytelling.

• Lead, mentor, and inspire a team of six in-venue social media specialists (and growing!), ensuring seamless execution across all LYD Group properties.
• Foster a collaborative and innovative work environment, where creative risk-taking and strategic thinking thrive.
• Ensure each venue’s unique identity and audience are reflected in localized social content, while maintaining brand consistency.
• Provide ongoing coaching and training to upskill the team in content creation, community management, and social media analytics.

• Serve as the digital voice of LYD Group, ensuring timely engagement with guests across all platforms.
• Oversee social listening, guest interactions, and online reputation management, ensuring a consistent, warm, and brand-aligned tone.
• Monitor and respond to reviews, comments, and direct messages in a way that enhances brand credibility and loyalty.
• Implement user-generated content (UGC) strategies, encouraging guests to share their experiences while ensuring brand alignment.

• Oversee the creation of scroll-stopping, platform-specific content that amplifies LYD Group’s brand identity.
• Develop trend-driven Instagram Reels, TikTok videos, and behind-the-scenes storytelling that resonates with target audiences.
• Work with the Creative Team to ensure visually compelling and high-quality content across all digital touchpoints.
• Partner with influencers, brand ambassadors, and digital creators to enhance brand reach and credibility.

• Integrate AI tools for content automation, audience segmentation, engagement tracking, and sentiment analysis.
• Leverage predictive analytics to refine content strategies and enhance audience targeting.
• Pilot AI-powered chatbots and automated responses to enhance guest communication and streamline social engagement.
• Track real-time data analytics to measure content performance and optimize social media impact.
• Collaborate with the Digital Marketing Strategist to plan and execute high-performing paid social campaigns.
• Collaborate with the Digital Marketing Strategist to optimize ad spend and targeting strategies to maximize ROI for each venue’s promotions and activations.
• Test and implement new ad formats, interactive content, and social commerce strategies.
• Provide insights on campaign effectiveness and audience behavior to inform future social initiatives.

• Work closely with the Marketing, Events, and Creative teams to ensure social media efforts align with broader brand, venue, sustainability and event initiatives.
• Provide data-backed insights and trend analysis to inform LYD Group’s overall digital marketing strategy.
• Act as the bridge between on-the-ground venue teams and the digital marketing strategy, ensuring seamless execution of social campaigns.

Requirements:

• Proven experience as a Social Media Manager in hospitality, travel, or lifestyle brands (multi-venue experience preferred).
• Strong leadership skills with the ability to mentor, inspire, and manage a dynamic team.
• Expert-level knowledge of Instagram, TikTok, Facebook, LinkedIn, YouTube, and emerging platforms.
• Strong grasp of AI-powered tools for content automation, social listening, and engagement analytics.
• Proficiency in community management, guest engagement, and reputation management.
• Hands-on experience with influencer partnerships, user-generated content strategies, and paid social media campaigns.
• Data-driven mindset, with experience in tracking social KPIs, analyzing insights, and optimizing performance.
• Deep understanding of hospitality marketing, digital storytelling, and experience-driven branding.
• Excellent communication and copywriting skills, with an ability to craft engaging, on-brand messaging.