Social Media, Community and Content Manager

Social Media, Community and Content Manager

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description

The Head of Social Media, Community and Content is responsible for leading and managing a team to develop, execute and rollout comprehensive media and content strategies across Traveloka’s social media and content channels. You will play a pivotal role in driving brand awareness, customer acquisition, and engagement through paid advertising, content marketing, social media, and influencer partnerships. You are someone who is experienced in content led marketing, social media management and streamlining operations.

Responsibilities

1. Develop and implement regional online marketing and social media strategies to drive brand awareness, customer acquisition, and engagement across various channels and platforms.
2. Lead a team of social media marketing professionals, providing guidance, mentorship, and support to ensure the successful execution of marketing initiatives.
3. Oversee the planning, execution, and optimization of campaigns across digital channels, including social media, community engagement platforms and publisher platforms.
4. Develop and manage the content marketing strategy, including content creation, distribution, and promotion, to attract and engage target audiences.
5. Drive the framework for social media strategy, including content calendar planning, community management, and influencer partnerships, to enhance brand visibility and engagement.
6. Monitor and analyze campaign performance metrics, including ROI, engagement metrics, and conversion rates, to optimize strategies and tactics for maximum impact.
7. Stay up-to-date with industry trends, emerging technologies, and best practices in online marketing and social media to drive continuous improvement and innovation.
8. Collaborate cross-functionally with commercial, product and engineering to align marketing efforts with business objectives and ensure a seamless customer experience.
9. Provide regular performance updates and reports to senior leadership, highlighting key insights, achievements, and opportunities for growth.

Requirements

1. Bachelor’s degree in Marketing, Communication, Journalism, or related field (Master’s preferred).
2. Minimum 8+ years of experience in social media and content marketing, with at least 3 years in a leadership role.
3. Proven success in the ability to drive organic growth through creative and data-informed content strategies.
4. Extensive knowledge of social media platforms, influencer marketing and offline channels.
5. Skilled in interpreting and analyzing data to effectively communicate performance insights and provide evidence-based recommendations to all stakeholders.
6. Experience managing content in markets at varying levels of maturity, with a track record of successfully adapting strategies based on unique market demands.
7. Demonstrated experience in building, mentoring and leading a team, with a collaborative and inclusive approach.
8. Strong verbal and written communication skills to articulate strategies clearly to stakeholders and team members.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Traveloka (traveloka.com) is a tech startup based in Jakarta. We aim to revolutionize Indonesian travel marketplace and make it more accessible to travelers across the country. Since it is a mammoth of a task, we'd love to have talented people from diverse backgrounds who can help us achieve our mission. We are committed to building a dynamic workplace where people truly enjoy their work and feel that they can really have an impact.