Shop | Tokopedia - FMCG Category Campaign Lead - Indonesia

Shop | Tokopedia - FMCG Category Campaign Lead - Indonesia

About Us: TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy.

TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us: Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. Together, we inspire creativity and bring joy.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact for ourselves, our company, and the communities we serve. Join us.

About The Team: In this role, you will drive consumer traffic into our platform with an aim to convert them via the planning and executing the different levels of our annual campaign calendar for the marketplace, specific categories, or brands.

• Responsible for initiating, developing, and executing Category-based marketing campaigns.
• Collaborate and coordinate across various stakeholders from end to end, including working with internal account managers, creator manager, and other cross-functional teams for campaign creation and external teams.
• Conduct data analysis on campaign performance (including order and GMV targets), good at problem solving and able to solve issues with innovative ideas, partnerships, and activations that enhance campaign performance.
• Keep abreast of trends on social media, e-commerce, digital marketing, and industry developments; leverage trends and developments to optimize campaigns' creative ideas and enhance brand awareness and influence.
• Responsible for ensuring campaign delivery and optimizing campaign revenue.

Minimum Qualifications:

• Proficiency in the end-to-end process of developing marketing campaigns.
• Proven experience in owning a comprehensive marketing campaign from ideation to execution.
• Fluency in e-Commerce, marketing campaigns, and livestream language.

Preferred Qualifications:

• Minimum Bachelor's Degree or above.
• Minimum of 5 years experience in e-commerce specializing in livestream or short videos.
• English and local Indonesian language proficiency.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform