Shop | Tokopedia - Campaign Operations, Fashion (Indonesia)

Shop | Tokopedia - Campaign Operations, Fashion (Indonesia)

Digital & Search Marketing (Marketing & Communications)

Full time

About Us: TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.

In this role, you will drive consumer traffic into our platform with the aim to convert them via the planning and execution of the different levels of our annual campaign calendar for the marketplace, specific categories, or brands.

Roles & Responsibilities:

1. Mega Campaign Product Grouping & KLS: Strategically organize products into specific groups to maximize campaign relevance and performance. Ensure products are aligned with campaign goals and target audiences. Create product groupings for campaigns. Adjust subsidies to optimize promotional costs and benefits. Monitor campaign performance and allocate additional funds as needed. Track, measure, and report campaign Key Live Streaming (KLS) metrics.
2. Entry Point Alignment & Set Up [TikTok Shop & Tokopedia]: Develop, design, and monitor banner placements for campaign traffic. Ensure visibility and engagement for promotional campaigns. Create engaging push notification content to drive traffic and conversions. Schedule and analyze push notification effectiveness. Set up traffic strategy and execute social media campaigns for promotional activities. Align content with ongoing campaigns and company branding guidelines.
3. Coordinate with internal teams: Ensure smooth execution of campaign strategies. Propose improvement areas on how we can streamline campaign operations.
4. Set up Landing Page [TikTok Shop & Tokopedia]: Design and develop landing pages tailored for fashion-related products. Ensure the page layout is visually appealing, user-friendly, and optimized for conversions. Highlight seasonal trends, new arrivals, or specific campaigns in the fashion category. Optimize pages for high traffic volumes and ensure scalability. Coordinate with design and marketing teams to ensure alignment with campaign objectives.
5. Create Promotions or Vouchers [TikTok Shop & Tokopedia]: Analyze campaign goals, target audience, and product pricing to design effective voucher schemes. Calculate voucher discounts, thresholds, and redemption limits to ensure budget compliance and maximize ROI. Track the performance of promotional budgets allocated for vouchers. Analyze key metrics, including redemption rates, user engagement, and ROI. Identify underperforming vouchers or campaigns and recommend adjustments. Generate periodic reports for stakeholders to assess promo effectiveness.

Qualifications:

Minimum Qualifications:

• Bachelor's degree or above.
• 2+ years of proven work experience in marketing and campaign.

Preferred Qualifications:

• Experience with digital marketing and online advertising, including Content & Affiliates.
• Knowledge of SEO, SEM, social media, and content marketing.
• Up-to-date with the latest marketing trends.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate our diverse voices and create an environment that reflects the many communities we reach.