Senior Strategic Planner

Job Description:

1. Develop media strategies that resonate with client objectives and audience needs.
2. Strong focus on data analysis and market insights to optimize campaign performance.
3. Support the leader by leading key projects and initiatives.
4. Oversee planning, execution, and optimization of multi-channel advertising campaigns.
5. Collaborate closely with the sales team to translate client briefs into actionable media recommendations.
6. Ensure optimal budget allocation across various channels to maximize ROI while maintaining cost-effectiveness.
7. Provide data-driven insights and recommendations for future campaigns.
8. Stay updated on media trends and develop strategies with a proactive approach.
9. Collaborate with the creative and research teams for strategic development.

Job Requirements:

1. Bachelor’s degree in Advertising, Marketing, or Statistics.
2. 5+ years of experience in media strategy.
3. Strong analytical skills and familiarity with media planning tools.
4. Proven ability to communicate and collaborate with diverse teams.
5. Excellent understanding of current media issues.
6. Fluent in English, with exceptional presentation skills.
7. Proficient in market research and analysis.
8. In-depth knowledge of OOH advertising and marketing trends.