Senior Social Media Officer

Center for International Forestry Research (CIFOR) and World Agroforestry (ICRAF) are seeking a candidate for the following responsibilities:

1. Content Development

• Develop, curate, and schedule engaging content tailored for various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and others.
• Guide the production of shareable digital content such as graphics, videos, infographics, and animations.

2. Community Engagement

• Monitor social media channels daily, responding to comments, messages, and inquiries in a timely and professional manner.

3. Campaign Planning and Execution

• Work closely with cross-functional teams to align social media efforts with broader campaigns and initiatives.
• Support paid marketing activities by assisting in the planning, execution, and tracking of sponsored posts and advertisements.

4. Analytics and Reporting

• Monitor and analyze social media analytics and performance metrics.
• Provide regular reports and insights to the Global Social Media Coordinator to inform data-driven strategies and content optimization.

5. Creative Strategy and Innovation

• Stay up to date with emerging social media trends, tools, and best practices.
• Propose and implement creative approaches to enhance audience engagement, such as hashtag campaigns, contests, and interactive posts.

6. Visual and Multimedia Support

• Provide photo and video support, including basic editing and ensuring high-quality visuals for social media channels.
• Work with the design team to create visually compelling assets that align with brand guidelines and ensure consistency across platforms.

7. Strategic Alignment

• Support the development, implementation, and management of CIFOR-ICRAF’s social media strategy in collaboration with the Global Social Media Coordinator.

8. Additional Tasks

• Assist in other tasks related to science writing, event coverage, and live social media reporting.
• Perform any other duties as required by the COE team.