Senior Media Planning Executive

Key Responsibilities

1. Strategy Development: Works closely with clients to develop and implement effective digital media strategies that align with their business objectives. This involves conducting market research, analyzing data, and staying up-to-date with the latest digital marketing trends and best practices.
2. Budgeting and Forecasting: Develops and manages the campaign budget. This involves forecasting performance, allocating funds across various channels and tactics, and monitoring spending to ensure the campaign stays within budget.
3. Mentor and Monitoring Junior Staff: Leads a team of digital media planners, providing guidance, direction, and feedback to ensure that the team is working efficiently and effectively. This includes setting goals and objectives, providing ongoing training and development, and evaluating team performance.
4. Collaborate with Internal Teams: Leads discussions with account teams to develop the campaign strategy and presents the strategy to the clients.
5. Stay Up-to-Date with Industry Trends: Remains current with industry trends and best practices in digital advertising, including new product features, market pricing, and current trends to provide updated strategies to clients.

Who You Are

1. Bachelor's degree from a reputable university.
2. 2+ years of experience in digital advertising, with a focus as a planner on performance marketing.
3. Familiar with online advertising campaigns in Google Ads, Meta Ads, TikTok Ads, DV360, and able to perform deep campaign analysis.
4. Good knowledge of digital marketing tools such as Google Trends, Analytics, or Keyword Planner.
5. Critical thinking, detail-oriented, teamwork, and logical reasoning skills.
6. Passionate about digital advertising with great presentation skills.
7. Good public speaking skills.

Why You'll Love It

1. Work in a professional, active, international, and dynamic environment.
2. Great opportunities to explore new trends in the digital market.