Senior Marketing Executive - MAKE UP FOR EVER

LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 120 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermès, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents which shapes the face of luxury beauty, and delight consumers daily across our growing footprint of 15 markets. Come join us now.

L Beauty is a joint venture between LVMH Fragrances & Cosmetics and LUXASIA for the distribution and business development of some of its Beauty brands in South East Asia. The portfolio of L Beauty comprises of Benefit Cosmetics, MAKE UP FOR EVER, Fresh and Parfums Christian Dior.

THE CONTEXT

Mastery unleashes creativity. Nothing sums up better the philosophy of MAKE UP FOR EVER, a House that has become a cult name through its uniqueness and the quality of its professional products. Its founder, Dany Sanz, believes that technique must first be conquered before leaving free rein to creativity. And that academic knowledge must be honed before pushing the limits of one’s art. Dany Sanz has remained true to this approach throughout her artistic career and has incorporated it into the development of her makeup brand. At MAKE UP FOR EVER, teaching plays an essential role: in addition to offering exceptional products to professionals and women from around the world, the House has the ambition to share its knowledge and passion with the general public through training courses and to bring progress to the world of makeup.

YOUR IMPACT

To accelerate MAKE UP FOR EVER business and strengthen brand presence across all OMNI channels with effective strategies and implementation that fit with our brand DNA and values. In this position, the candidate will be involved in planning marketing strategies (product and PR) and implementing good execution that helps to translate into sales. The candidate needs to have a minimum of 4 years of experience in marketing scope and strong analytical skills in product performance – data management. A passion for the beauty industry and excellent communication skills that align with our brand positioning and DNA are essential.

At MAKE UP FOR EVER, you can expect a challenging yet interesting working experience with an internationally well-known prestige beauty brand in Indonesia. The candidate also needs to demonstrate a positive work ethic and be able to work closely with all functions and with external parties, showing strong drive and responsibility in handling his/her KPIs towards business – brand growth.

YOUR MISSION

Develop integrated marketing campaigns (PR, social media, direct marketing, digital) to build MAKE UP FOR EVER brand desirability and strengthen positioning in Indonesia. Create awareness of the brand and build customer engagement that translates into sales – business growth.

You will closely work with the Regional team for marketing plan and execution, creating and presenting business review, sales, and campaign performance reports.

Products:

• Merchandising allocation (Sellable, Tester, GWP) – forecasting from SG to ID based on assortment planning, store DOI, and demand from retailers with clear product analysis vs demand/stock.
• Inventory management for healthy stocks and ability to identify stock issues and provide depletion plans (promo mechanics, exhibition, etc).
• Planning & executing retail monthly mechanics based on analytic sales trends, past performances, and upcoming campaigns. Active monitoring & tracking, providing recommendations to manager and team regarding action plans on trade mechanics.
• Good knowledge & actively alert with the Beauty market – competitors – trends with good insights – recommendations for brand communication/key focus products action plan.
• On-time preparation and execution for all trade-related tasks, liaising with other teams on the implementation (POP, Voucher, and other visuals) with quality/standard of premium brand.
• Support cross-functional departments for product queries.

PR - Digital:

• Work closely with in-house & external agencies to translate/apply brand visual assets towards tactical, with good eyes & detail on visual and brand premium positioning.
• Source marketing opportunities through partnerships with external parties and build relationships (Mall, Retailers, other brands).
• Generate and execute marketing campaigns across social media platforms such as Facebook, Instagram, TikTok, Google with agencies. Analyze reports provided by the agency and summarize key metrics results into internal marketing report data.
• Conduct market research, competitor review, and monitor competitor activity while generating leads link for products.
• Knowledge in organizing marketing & PR events (in-store gathering, product launching, KOL/MUA gathering, Pop Up Store). Liaising with agencies to maximize visibility & create impactful results.
• Create post-mortem reports on every marketing activation with clear KPI results and qualitative insights to be presented to internal & regional teams (PR Events, Makeup workshops, and other activations).
• Build & maintain good relationships with KOL & Celebrity MUAs, able to represent the brand in all professional events/brand engagement with external parties.
• Manage A&P given with the right investment plan, clear KPI & ROI analysis. Campaign evaluation with quantitative & qualitative insights.
• Actively update and expand knowledge within the PR & Digital environment. Initiate valuable insights that will help to further expand brand business and growth.

Minimum Qualifications:

• Bachelor's Degree with a minimum of 4 years of working experience in a related field.
• Professional proficiency in English.
• Excellent communication skills both written & verbal.
• Good time management ensuring all reports and projects are done timely.
• Strong analytical skills. Able to conduct comprehensive sales & data analysis.
• Good project management skills & able to work with medium to large team members.
• Good presentation skills.
• High resilience, agility with creative and problem-solving mindset.
• Able to work under tight deadlines & has a strong business acumen.
• Proficient in MS Office (Excel, PowerPoint).
• Basic skill in Adobe Photoshop or Illustrator is a plus.
• Knowledge in Google Analytics is a plus.

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

If so, you are the one we are looking for. JOIN US and let’s grow together.

We regret to inform you that only shortlisted candidates will be contacted. Thank you.