Senior Copywriter (UX Writer)

Senior Copywriter (UX Writer)

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description

Craft & implement UI copy and content to deliver design output

• Clarify the assigned design project scope, including its goals, requirements, and expectations.
• Collaborate with Designers and Stakeholders (Product Managers, Engineers, Data, Marketing) to solve problems with considerations to business and user needs, as well as technical challenges.
• Explore possible scenarios a user may embark on to ensure the whole experience makes sense.
• Create UI copy that is clear, concise, and helpful in guiding the user navigate their way around our digital products, services, and functions within the platform to help them complete the task at hand.
• Fact-check content, ensure content complies with product context, business context, legal and public relations (PR) guidance, and hold self accountable to a high standard of accuracy.
• Test designed copy solution using appropriate copy testing methods to ensure that it meets user needs.
• Refine UI copy creation, double check for grammar, spelling, syntax, substance, flow to ensure message correctness and accuracy according to the agreed scheduled timeline.
• Liaise with engineers during copy implementation and double check copy implementation during staging prior to product/feature release to ensure the designed copy is completed and implemented accurately.
• Deliver projects in parallel with managing stakeholder engagement.
• Consult business stakeholders to clarify requirements to ensure context, angle and user scenario accuracy, when needed.
• Experiment and develop new approaches for engaging visual storytelling to communicate product concepts or ideas to stakeholders.
• Alongside other designers, actively contribute to optimizing the end-to-end design process, specifically the copywriting workflow, from project scoping to design implementation and documentation.

Develop copy strategy for projects

• Champion copy as an integral part of the design process from the very start and not to be treated as an afterthought by promoting the importance of language and not letting bad copy let the product down.
• Participate in design research as part of producing copy and testing specifications for new copy ideas, in addition to brainstorming, synthesizing, participating in design critic sessions, and facilitating copy critic sessions.
• Drive and develop cohesive product narratives across multiple platforms (web, app) and touch points.
• Plan the copy style in accordance with the target audience with various backgrounds.
• Carry out regular analysis and health-checks on existing copy covering product metrics such as daily sessions, time-on-page, goal completion rate.
• Collaborate with and provide recommendation to the other design disciplines (such as: Interaction Designers, Visual Designers, and/or UI Developers) to ensure that the product's overall visual layout and copy work harmoniously together.
• Work with Design Specialist specializing in copywriting to develop content strategy and information architecture for product flow, requirements and implementation.
• Recognize as many constraints as possible – including potential threats, unintended risks, and problems before it arises – as anticipation to inform the continuous development and iteration of the products and its features to work within the constraints.
• Establish what good looks like in both English and Bahasa Indonesia by creating a copywriting guideline for products he/she handles in alignment with the masterbrand's tone of voice and personality.
• Safeguard and reinforce the usage of established copywriting guideline to make sure product copy is on-brand and consistent in terms of style, quality, and tone of voice across interfaces for both specific and broad audience.

Construct design research studies

• Ascertain research objectives are relevant to the project's goals and design scope, including the formulation of the research questions.
• Identify the methodology and methods, create research tools, and define sampling strategy and research participants, based on the framing of the research objective and research question.
• Understand the research context based on stakeholders' goals, requirements, and expectations, and clarify when required.
• Determine logistics for and scheduling needs of design research studies.
• Draft essential documents that will protect the mutual interests of research participants and company.

Conduct design research studies, particularly copy testing

• Collect data on consumers, competitors and market conditions using the most appropriate quantitative and/or qualitative research methods and tools.
• Conduct usability and copy testing of prototypes, and secondary research using appropriate methods and tools if required.
• Analyse user feedback on the feasibility of UI copy and content performance in the user interface, and recommend refinements and iterations to the design based on usability and concept testing results.
• Complete the research process and monitor its relevancy and effectiveness with close cooperation with stakeholders, especially on the improved quality of user interaction based on test results and recommendations.

Analysis and abductive data synthesis towards dissemination

• Draw conclusions from design research finding, craft actionable insights, and identify design opportunity areas.
• Uncover trends and patterns based on analysis gathered to enrich insights and inspire opportunity areas.
• Liaise with relevant stakeholders to disseminate design research insights.
• Facilitate and gain mutual action items to apply the research insights and opportunity areas into actionable design ideas.

Facilitate and drive user-centricity application during product innovation cycle with stakeholders

• Initiate, organise, and execute multidisciplinary and cross-functional workshops, sprints, or meetings that consider the holistic aspects of user desirability, business viability, and technological feasibility for products and features across the business domains.
• Assist product teams in framing business problems using a design perspective in considering users' latent needs.
• Provide technical guidance to various stakeholders for the implementation of human-centric design solutions if required.

Requirements

Qualifications

• Between 5–7 years overall work experience as a hands-on Writer in the industry (education background could range from Creative Writing, Journalism, Marketing & Communication, or any other relevant disciplines; or Human-Computer Interaction, Computer Science, Design, or other related field, with equivalent practical design experience).
• Portfolio that showcases copywriting craft (and its application of copywriting principles) with some level of understanding of the Human Centered Design methodology (along with its methods and tools), willingness to learn and iterate, and passionate about design and storytelling.
• Experience working with web or mobile based products and services, and producing copies for digital product and/or content and/or marketing communications.
• Excellent in Indonesian and English communications (both verbal and written).
• A deep sense of accountability, adaptability, and embracing ambiguity working collaboratively in a fast-paced environment.
• An evidence of performing in a multidisciplinary design, business, and tech team is a plus.
• Some understanding of the eCommerce and/or digital travel and lifestyle industries, extra points for having successfully deliver products in/for the SE Asia and/or regional markets.
• The ability to form consensus across a broad, fast-moving organization through excellent communication and interpersonal skills (including: negotiation, constructive feedback, presentation, managing expectations, resolve conflicts).
• Experience working with web or mobile based technologies, using digital product design development tools (e.g., Miro, Figma, Maze, PO Editor, Strings, etc.), and familiar with Design System.
• Effective integration of copy with design sensibilities as they relate to applying a brand to digital experiences.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!