Senior Associate Content Manager

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description

Key Responsibilities:

• Designing & Developing Social Media Strategies: Creating and developing social media strategies, setting goals to enhance brand awareness, and increase engagement.
• Managing Multiple Social Media Platforms: Amplify the number of quality followers and oversee & manage all social media platform engagement for the company, including Facebook, X, Instagram, Youtube, etc.
• Content Planning & Creation: Manage end to end high quality & high relevance content from strategy development, conceptualisation, production to implementation.
• Performance Analysis: Conduct performance analysis to measure the effectiveness of social media engagement strategies and closely relate it to business KPIs, while offering recommendations and improvements.
• Scheduling & Posting Content: Managing content calendar (i.e. editorial calendar), utilizing social media listening tools to strategize, plan and post highly relevant content.
• Manage and Optimize Paid Advertising Campaign: Supporting partnership and campaigns in managing and optimizing paid advertising campaigns on all social media platforms.
• Market Research & Competitor Research and Analysis: Conducting market and competitor analysis, and identify trends to keep Traveloka at the forefront of OTA Social Media.
• Community Management: Develop and drive a highly relevant community strategy, focusing on building network effect with the goal of nurturing overall social media engagement.
• Managing relationships with external agencies, vendors and partners to ensure timely and effective campaign execution.
• Cost Optimization: Continuously optimize costs spent to ROI that is highly related to company KPIs.

Requirements:

• Bachelor’s degree in Marketing, Communication, Journalism, or related field (Master’s preferred).
• Minimum 3+ years of experience in social media and content marketing.
• Excellent consulting, writing, editing (photo/video/text), presentation & communication skills.
• Proven success in the ability to drive organic growth through creative and data-informed content strategies.
• Extensive knowledge of social media platforms, influencer marketing and digital channel optimization.
• Skilled in interpreting and analyzing data to effectively communicate performance insights and provide evidence-based recommendations to all stakeholders.
• Experience managing content in markets at varying levels of maturity, with a track record of successfully adapting strategies based on unique market demands.
• Demonstrated experience in building, mentoring and leading a team, with a collaborative and inclusive approach.
• Strong verbal and written communication skills to articulate strategies clearly to stakeholders and team members.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Traveloka (traveloka.com) is a tech startup based in Jakarta. We aim to revolutionize the Indonesian travel marketplace and make it more accessible to travelers across the country. Since it is a mammoth of a task, we'd love to have talented people from diverse backgrounds who can help us achieve our mission. We are committed to building a dynamic workplace where people truly enjoy their work and feel that they can really have an impact.