Public Relation Specialist

PT. Surya Vita Kencana is a B2C company that is supported and associated with PT. PMA and UAE-based, it trades in skincare and fashion retail. Our primary market is South Asia and the Middle East; our goal is to build an interconnected global brand that emphasizes sustainability, quality, and authenticity.

Qualifications & experience

• Bachelor or Master graduate in Public Relation or Communication.
• More than 4 years experience as PR practitioner.
• Hardworking and good spirited.
• Goals oriented.

Key Responsibilities:

Strategic PR Planning:

• Develop and implement comprehensive PR strategies aligned with the brand's business objectives and market positioning.
• Identify key opportunities for brand exposure and devise tactics to leverage these opportunities effectively.

Media Relations:

• Cultivate and maintain strong relationships with high-end lifestyle, beauty, and fashion media outlets.
• Manage media inquiries, and coordinate interviews, press releases, and media kits.
• Oversee media outreach and pitch stories that highlight brand innovation, product launches, and corporate news.

Brand Reputation Management:

• Monitor and manage the brand’s public perception and address any potential issues or crises promptly.
• Develop proactive strategies to build and maintain a positive brand image.

Content Creation:

• Oversee the creation of high-quality press materials, including press releases, articles, and thought leadership pieces.
• Ensure that all content aligns with the brand’s voice, values, and image.

Event Management:

• Plan and execute high-profile events, including product launches, media briefings, and influencer gatherings.
• Coordinate with internal teams and external partners to ensure successful event outcomes.

Influencer and Celebrity Engagement:

• Develop and manage relationships with influencers and celebrities who align with the brand’s image.
• Oversee collaborations and partnerships that enhance brand visibility and credibility.

Market Research and Analysis:

• Conduct market research to understand trends, competitor activities, and consumer perceptions.
• Use insights to refine PR strategies and measure the effectiveness of PR campaigns.

Budget Management:

• Develop and manage the PR budget, ensuring efficient allocation of resources and cost-effective strategies.

Reporting and Evaluation:

• Track and report on the performance of PR campaigns and initiatives.
• Analyze media coverage and other PR metrics to assess impact and ROI.