Product Marketing Officer

Product Management & Development (Marketing & Communications)

Full time

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• Assist in the development and execution of product marketing strategies and campaigns that align with business goals and target customers.
• Collaborate with product management and sales teams to understand product features, customer needs, and market trends.
• Create compelling product messaging, positioning, and content that highlights the product's value and differentiates it from competitors.
• Develop and manage product-related marketing materials, including brochures, presentations, website content, and social media posts.
• Support the planning and execution of product launches, including coordinating marketing activities and preparing launch materials.
• Work with digital marketing teams to optimize online campaigns, including email marketing, social media, and paid ads.
• Monitor and analyze the performance of product marketing campaigns, providing regular reports on key metrics (e.g., engagement, conversion rates).
• Assist in organizing product webinars, events, and other promotional activities.
• Stay updated on industry trends and competitor activities to ensure our product marketing strategies remain relevant and effective.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 1-2 years of experience in product marketing, marketing communications, or a related field.
• Strong written and verbal communication skills, with the ability to create clear and engaging product content.
• Good understanding of marketing strategies, product positioning, and customer segmentation.
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and marketing tools (e.g., Google Analytics, email marketing platforms, etc.).
• Experience with social media platforms and content management systems is a plus.
• Strong attention to detail with the ability to manage multiple tasks and deadlines effectively.
• Ability to work collaboratively in a team environment and communicate effectively with cross-functional teams.
• Creative and proactive, with a passion for product marketing and brand storytelling.

Preferred Skills

• Familiarity with digital marketing techniques, and social media marketing.
• Knowledge of market research methods and tools.