Product Marketing Manager / Senior Manager

Join an exciting new medical venture dedicated to advancing medical production and technologies. Based in Jakarta and Singapore, we are committed to pioneering innovative solutions that enhance patient care. As we grow, we are seeking talented individuals to join our dynamic team and drive our mission forward.

Company Overview

We partner with healthcare providers across the value chain to provide affordable, high-quality medical products that enhance medical treatments and patient outcomes. Our commitment to quality, innovation, and customer satisfaction is at the heart of everything we do.

What you’ll do

We operate in Indonesia’s healthcare industry, providing healthcare solutions to hospitals and large healthcare providers. This opportunity is to oversee the product marketing launch of a new product line.

In your role you will lead the end-to-end product marketing launch of our new product line. This is a fast moving space to build a completely new brand from scratch. You will oversee the development of the product’s brand, value proposition, and all marketing-materials needed to enable the sales team.

You will get the chance to work in a lean and high performing team, coordinating with our business, sales and engineering team to ensure a successful product launch.

Responsibilities

• Strategic marketing: Develop the overall marketing strategy for product launch to develop the branding, value proposition, and the resources needed to educate and build customer awareness.
• Sales enablement: Work with Sales Managers to develop a channel marketing strategy targeted at B2B healthcare providers. Includes designing the key tools needed to enable a sales team (for example Product pamphlets, sales material, branding resources, communication materials).
• Campaign execution: Oversee the end-to-end execution of marketing campaigns, ensuring timely delivery, consistency, and adherence to compliance standards.
• Opportunity spotting: Develop market knowledge, understanding, and insights to identify the business opportunities and ways of developing the business. Support raising the company’s profile via events, conferences, and customer meetings.
• Competitor analysis: Conduct Brands’ business and competitor analysis to extract market and industry insights.
• Marketing leadership: Play an active role in leading the development of our marketing capabilities and team across the Company.