Product Marketing Manager

Responsibilities:

• Define long-term marketing roadmaps and ensure alignment with company goals and growth targets.
• Lead and mentor junior marketers, fostering a collaborative culture, and partner with leadership to ensure collective success.
• Research emerging trends, explore untapped segments, and champion innovative product ideas to capture new opportunities.
• Design, execute, and optimize integrated marketing campaigns that effectively drive user acquisition, retention, and brand awareness.
• Work closely with Product, Operations, Business, and Creative teams to ensure seamless user experiences and consistent brand messaging.
• Direct the creation of compelling, on-brand content and visuals to resonate with target audiences and elevate brand perception.
• Employ A/B testing, analytics dashboards, and growth frameworks to continuously refine strategies and validate new ideas.
• Establish clear KPIs, analyze results, and deliver actionable insights to stakeholders for ongoing improvements.
• Nurture a high-ownership environment by setting clear expectations, encouraging innovation, and supporting professional growth.
• Advocate for constant learning, proactively solve challenges and remain accountable for driving key marketing outcomes.

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field, with 5+ years in marketing.
• Proficiency in data analysis tools and proven experience translating insights into campaign optimizations.
• Ability to synthesize complex information into clear, impactful marketing strategies.
• Strong interpersonal skills to manage cross-functional stakeholders and lead initiatives end-to-end.
• Comfortable in a fast-paced environment, responding quickly to changing priorities.
• Track record of testing new concepts, pivoting with data-driven feedback, and championing bold ideas.
• Keen interest or experience in healthcare, beauty/skincare, wellness, or e-commerce sectors.
• High level of responsibility, proactive mindset, and commitment to delivering measurable results.