Product Manager (Cardiovascular) - Pharmaceuticals

About Our Client

Our client is a leading pharmaceutical company dedicated to transforming the landscape of cardiovascular care. With a relentless focus on innovation and patient-centric solutions, we are committed to making a meaningful difference in the lives of cancer patients worldwide. As our client continues to advance its cardiovascular portfolio, they are seeking a strategic and experienced Senior Brand Manager to lead the marketing efforts for the flagship cardiovascular product.

Job Description

• Develop and implement comprehensive marketing strategies and tactical plans to drive brand awareness, market share, and revenue growth for our Cardiovascular Product.
• Lead the development of brand positioning, messaging, and differentiation strategies based on deep understanding of patient needs, market dynamics, and competitive landscape.
• Collaborate closely with cross-functional teams, including Medical Affairs, Sales, Market Access, and Regulatory, to ensure alignment of marketing strategies with overall business objectives and compliance requirements.
• Drive the execution of integrated marketing campaigns across multiple channels, including digital, print, events, and professional education, to reach target audiences and drive engagement.
• Conduct market research and analysis to identify market trends, customer insights, and opportunities for product differentiation and innovation.
• Monitor and analyse key performance indicators (KPIs) and metrics to evaluate the effectiveness of marketing initiatives and make data-driven decisions to optimise performance.
• Manage marketing budgets effectively, ensuring resources are allocated efficiently to maximise return on investment (ROI).
• Serve as a brand ambassador and subject matter expert, representing the Cardiovascular Product internally and externally through presentations, publications, and participation in industry events.

The Successful Applicant

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• 6 years of experience in pharmaceutical marketing, with a focus on oncology products and a proven track record of success in brand management.
• Deep understanding of the oncology market landscape, including treatment paradigms, key opinion leaders, and emerging trends.
• Strong strategic thinking and analytic skills, with the ability to translate market insights into actionable marketing strategies.
• Excellent communication and presentation skills, with the ability to influence and collaborate effectively with cross-functional teams and external partners.
• Highly organised with strong project management abilities and the capacity to manage multiple priorities in a fast-paced environment.
• Demonstrated leadership capabilities, with the ability to inspire and motivate teams to achieve ambitious goals.

What's on Offer

• Competitive salary and performance-based incentives.
• Comprehensive health and wellness benefits package.
• Opportunities for professional development and advancement.
• Collaborative and inclusive work environment.
• Meaningful work contributing to the advancement of oncology care.